The international beauty industry is preparing for the second edition of Cosmoprof CBE ASEAN. This will be held in Bangkok from 14th -16th September 2023.

Designed to meet the needs of the fast-growing beauty market in South-East Asia, the B2B event will gather top players and experts representing all sectors, from raw materials to branded finished products. Organised by BolognaFiere, Informa Markets, and China Beauty Expo (CBE), the event is expected to build on the success of the first edition in 2022, when the show welcomed 8,216 visitors from 46 countries and regions and 500 exhibitors and brands, the 2023 exhibition promises to be bigger and bolder.
The new location, the Queen Sirikit National Convention Centre (QSNCC) in Bangkok, offers convenient access right in the middle of the city centre and boasts a larger exhibition space of up to 17,000 sqm, ideal for highlighting the latest launches. More than 1,000 exhibitors and brands are expected, showing a growth rate of almost 50%, while an expected number of 7 Country & Group Pavilions will showcase companies from core beauty destinations Korea and China, as well as many others.

International interest is already exceeding last year’s performance: 42% of the total exhibition area has already been sold to non-local brands and suppliers.
This global industry overview, thanks to the show’s varied and international companies, will attract over 12,000 attendees, while buyers from the ASEAN region will represent, above all, Thailand, Indonesia, Malaysia, Philippines, Vietnam, Singapore and India.
Thanks to the successful Cosmoprof-signature Buyer Program exhibitors and qualified buyers will be able to connect easily, while the Match&Meet platform will help them find the right peers and schedule meetings while on the show floor.

Thailand: Central Hub in Southeast Asia.
Today’s hair & beauty market is showing impressive growth in sales across South-East Asia; the market is expected to grow by 3.56% annually from 2023 to 2027. Thanks to government investments, both in infrastructure and support to the local supply chain, Thailand is leading this growth. Strongly connected to local traditions and culture, Thai companies play a key role in the region, representing an impressive 25% of the total cosmetic offer in the ASEAN area.
The evolution of consumers’ behaviour is another key element to be accounted for: the continuing ageing of the Asian population is resulting in more consistency when it comes to purchases of haircare, skincare and personal care products.
Consumers are becoming more sensitive and tend to adopt a more conscious approach to their beauty routine, indicating consistent research into sustainable ingredients and holistic brands. Meanwhile, e-commerce is changing the market too, and by the end of 2023, analysts predict that 20.7% of total revenue for the beauty sector will be generated through online sales.

Bespoke Exhibition Space
Cosmoprof CBE ASEAN 2023 will offer a tailor-made exhibition layout, with areas designed to highlight the most influential segments and launches.
BEAUTY MADE IN THAILAND is a special area dedicated to the Thai Beauty Industry.
BEAUTY TECH will provide an overview of the most innovative digital solutions for the retail sector.
MEDICAL BEAUTY is dedicated to professionals in beauty salons and spas.
ZOOM ON BEAUTY is dedicated to brand-new companies and first-time exhibitors.
PRESTIGE OEM/ODM will focus on premium international OEM/ODM companies.

Special Initiatives
As with any Cosmoprof event, Cosmoprof CBE ASEAN will be characterised by a stimulating calendar of roundtables and shows.
CosmoTalks is the educational program of the Cosmoprof network, highlighting current topics among industry key players.
CosmoOnstage will host live shows, demo sessions and competitions for hair, beauty salon and nail experts and operators.