The Davines Group continues on its long streak of 11 years in double-digit growth, closing 2021 with a turnover of €192 million which represents +26% compared to 2020.
Despite the negative impact of the Covid pandemic on the professional hair industry, the group led by President Davide Bollati and CEO Anthony Molet was still able to perform with above-average results.
Export has always been the company’s driving force and its strong presence in international markets represents 80% of turnover with a growth of +29% compared to the previous year. With an increase of +31%, the United States and Canada are confirmed as the main markets for Davines. Positive results were also achieved in Europe, with a great improvement in some markets such as the UK that scored + 53%, followed by France + 39% and Italy + 16%.
Davines, whose headquarters are in Parma (Italy), has already opened 7 subsidiaries around the world: New York, London, Paris, Mexico City, Deventer, Hong Kong and Shanghai. Their products are present in 90 different countries, while formulation labs are all in the Davines Group Village in Parma.
At a global level, the two main brands – Davines for Hair and Comfort Zone for skincare – have registered a very positive result of +22%.
“2011 has really been an exceptional year for our Group – says President Davide Bollati – Davines Group’s presence in the international markets keeps growing in a global scenario in continuous evolution. The coherent and courageous choices we have made are now appreciated by the markets. This is possible thanks to the commitment of more than 700 collaborators that work every day to support the journey we have started becoming B Corp and also Benefit Company. We believe that the action of each one of us must have a positive impact on other people and the planet we live in”.
Certified B Group Corporations
Davines Group’s commitment to environmental issues is well known and dates far back. Their latest achievement is the foundation of a group of over 30 leading Certified B Corporations across four continents, a new coalition seeking to improve the sustainability standards of the beauty industry by creating the B Corp Beauty Coalition. The coalition’s mission is to enable collaboration and exchange between companies; identify and share better practices, implement improvement actions and publish their outcomes; help beauty customers more easily navigate the category, and influence the hair and beauty industry to trigger broader changes which can ultimately improve its social and environmental footprint. In brief, the coalition’s vision is to deliver ‘beauty for good’.
For more details read: “Business Delivering ‘Beauty for Good‘ “.
