Farouk Systems, Inc. is a Houston-based hair stylist for hairdressers, known for its production of high-quality professional hair care products with industry-leading brands like CHI®, BioSilk® and SunGlitz®. The company was founded in 1986 by Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based on “Environment, Education and Innovation”. With this goals in mind, Farouk Systems has and always will be at the forefront of innovation – not just in terms of products, but also in terms of customer service and relations – and holds a number of patents for hair care products, heat and styling tools, and even packaging.

In order to achieve these goals, Farouk Systems is diversifying its global operations to better serve international stylists and consumers than ever before. The company currently boasts a manufacturing plant in Brazil that services South America, while facilities in Egypt and Palestine support markets in Africa and the Middle East. Korea also serves a key role in bottling to supply customers throughout Asia.  More recently, Farouk Systems is cultivating a partnership with Exonda, a highly reputable German tool company, to manufacture clippers, trimmers and new innovations from Farouk Systems’ partnership with LG Household & Health Care.

Furthermore, the company is in the process of finalizing outbound logistics in Amsterdam to facilitate coverage throughout Europe, as well as adding key Asian and African territories, resulting in cost-cutting and time-efficient measures. Ongoing efforts are made while working with distribution partners on product education platforms and utilizing the best social media strategies to improve their business and increase engagement with consumer.