TAGS: Cosmobeauty Seoul,Seoul,South Korea

There are only a few weeks to go until the opening of the 38th edition of COSMOBEAUTY SEOUL. The event will be held from Wednesday 29th – Friday 31st May 2024 at Hall A on the 1st floor of COEX in Seoul, South Korea.

COSMOEBEAUTY SEOUL boasts the oldest traditions among hair & beauty industry fairs in Korea. It enjoys a rich panorama of exhibitors with various proposals including Cosmetics, Ingredients, Packaging, Hair, Scalp, Beauty Spa, Nail, Foot, Tattoo, Inner Beauty, Health, Smart Beauty, Natural, Organic & Vegan.

All the booth spaces for the 2024 show were already sold out in December, five months before the opening. The exhibition will showcase 540 booths from around 430 companies, including national pavilions from Korea, Poland and China etc.

Estetica Export has spoken with Sophie Mun, Vice President of the Exhibition

 Cosmobeauty Seoul
Sophie Mun, Vice President COSMOBEAUTY SEOUL

Please introduce COSMOBEAUTY SEOUL
“COSMOBEAUTY SEOUL is a professional beauty industry exhibition that was first held in 1987. With our database and 37 years’ experience, we have pursued quality improvement through continuous analysis and good management. It is Korea’s first beauty fair, it is held every year, and it is recognised as an important exhibition for industry professionals as it allows them to discover new products and annual beauty trends”.

Do you have any suggestions for visitors?
“Registering in advance on our website (cosmobeautyseoul.com), visitors can enter the venue for free and can use a business network system that exchanges messages with exhibitors also before the event. Every year, on top of general buyers, we invite outstanding global buyers contacted through our database and global media partner. Hosted buyers can enjoy some benefits such as free accommodation. During the exhibition period, hosted buyers will freely visit the exhibitors’ booths and have meetings with interpreters without a fixed schedule. For inquiries, please contact the official email (info@cosmobeautyseoul.com)”


What are the special features we should focus on?
“Don’t miss the COSMOBEAUTY SEOUL Awards, which will be held under the name of ‘Rookie of the Year.’ It is a “premium award”: professional judges, belonging to the beauty industry, evaluate a range of products testing them for a certain period. The award introduces products that meet the latest trends. This year’s award-winning companies and products will show previews on their website – on May 2nd 2024 – and promote them at the venue during the show”.

Any outstanding business results during the exhibition?
“Last year many companies had important business results during and after the event. Among them, we found four companies that signed, on-site, a Memorandum of Understanding worth up to $1.5 million. Two of the above four companies’ products won the 2023 Awards, and all of them will have their booths again in the coming 2024 edition”.

 Cosmobeauty Seoul

What is the goal of COSMOBEAUTY SEOUL?
“Our goal is to create awareness around the world that May is the month to visit COSMOBEAUTY SEOUL, the ‘K-beauty representative fair’ held in Korea. In addition, we want to develop it into an exhibition that people want to visit every year. We hope to create an exhibition that satisfies both exhibitors and buyers and differentiates itself from other exhibitions in terms of quality”.

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