Looking for a silver lining, even in uncertain times, the German brand GLYNT has worked on through the pandemic to fine-tune the relaunch of its successful hair products with improved sustainable formulas and packaging.

We’d like to focus on some of those cosmetics companies that never stop doing their best to improve and, in this period, overcome the global crisis by keeping up with research, new ideas, and green commitment.

Stephan Conzen
In the picture GLYNT’s CEO and Founder: Stephan Conzen

“Spring is now upon us and this year we are not only leaving the gloom of Winter behind us, but hopefully the pandemic as well.” says CEO and founder Stephan Conzen.“Spring will bring a lot of innovation for GLYNT: after nine years, our products will have a new look as from 25th May 2021. The packaging design will retain its clarity, but become more emotive and – we believe – even more beautiful. The new design reflects the increasing importance that visual merchandising plays for successful retail. If the packaging itself radiates desirability, chances are that it’s the salon client, who starts talking about products instead of the stylists themselves. That is a great advantage for the salon’s retail business” explains Conzen.

The relaunch of GLYNT, which has recently been awarded for the 8th year in a row as Germany’s best professional salon supplier, is not only an evolution of image and packaging but a real green conversion, a thorough switch of nearly all packaging to recycled materials that will contribute to the reduction in CO2. This goes together with real improvements to the new GLYNT formulas that have become ‘totally green’, focused on sustainability and designed to be as eco-friendly as possible.

Green Formulas
“In the course of our relaunch, we are striving to become the greenest performance brand available on the market.” says Marc Denis Ruecker, Head of International Sales.
Consequently, the main focus for GLYNT is the performance component in the formulations. “Even the best story in the world can’t make a product successful that is not performing well in the salon” continues Ruecker.

As parts of its continued investment into Research & Development, GLYNT is currently building a new R&D complex right next to its company headquarters close to Hamburg in Germany. “Creating products with a perfect balance between performance, tolerance and botanical ingredients is only possible with a strong connection between Marketing, Sales and R&D.” says Stephan Conzen.

Marc Denis Ruecker
In the picture GLYNT’s Head of International Sales: Marc Denis Ruecker.

“During the 9 years since our last relaunch, we had the chance to take a close look at international consumer trends and market development.” continues Ruecker. “Population growth and the rapid consumption of our natural resources call for environmental responsibility and sustainable business practices. This paradigm shift has changed consumer expectations: from a focus on the finished product, consumers shift their attention to the philosophy and the business practices behind the product. And we want to give salons and consumers a clear answer to the questions “What does green really mean for a hair cosmetics product?” and “What are we contributing to the green transformation of our society?

Internationally, the GLYNT relaunch is already yielding fruits. “We are currently in negotiations with very promising partners for the Baltic States, the Balkan Region and China. Step by step, we are closing the white spots that are left on our distribution map and we’re always open for conversations with great distributors around the world” finishes Ruecker and smiles confidently.

GLYNT

Executive Summary of the GLYNT Relaunch in May 2021:

Shampoos free from SLS/SLE, hair masks free from parabens
All future GLYNT shampoo formulations will be from SLS and SLES. GLYNT hair masks will no longer be preserved with parabens.

100% dermatologically tested
With the company’s origin in the production of dermatologic products, it goes without saying that all GLYNT products are dermatologically tested before going to market.

Cruelty-Free Tested
Along the way, GLYNT keeps its sights on the whole ecosystem by creating products that are equally well-tolerated by people as they are by the environment. For ethical reasons, no living being should be harmed in connection with the production of cosmetic products. GLYNT products are therefore getting certified with the ‘Cruelty-Free’ icon.

Vegan Formulas
Almost all GLYNT products are vegan. The printed vegan sign makes them easy to be recognized.

100% Recycled Plastic
Packaging accounts for half of all plastic waste. In Germany, about one-third of all plastic waste is recycled. one of the best results in the world
All GLYNT bottles and jars made of polyethylene are made from 100% recycled material, only acquired from Germany to avoid long, environmentally harmful transport routes.

Preference for Aluminium and Glass
Glass bottles and aluminium cans require a great deal of energy to manufacture. Luckily in Germany, almost 90% of glass is recycled. As the packaging and transport costs of glass bottles are relatively high, GLYNT only uses glass packaging for a few, particularly sensitive formulations. Over 50% of aluminium is recycled which requires only 5% of the energy needed for new production. That is why GLYNT uses aluminium for aerosol products such as mousse and hairsprays.

Shampoo refilling station
GLYNT belongs to the pioneers of refilling as it offered the first stainless steel refill station for hair cosmetics almost 30 years ago. The refill service is currently experiencing a renaissance. Why? Just one shampoo bottle refill reduces packaging waste by 50%. As online suppliers cannot offer refill services, salons have an additional competitive advantage and can contribute to a more sustainable use of plastics themselves.