TAGS: Chile,south america

As an introduction to the 4th edition of the Chilean hair & beauty trade fair, taking place at the Centro de Convenciones Espacio Riesco in Santiago del Chile from November 5th – 9th 2023, a very special gala soirée was attended by artists, stylists and many other industry representatives visiting from both locally and internationally.

Over 200 specially selected invitees attended the evening event in anticipation one of the most awaited appointments in South America for those working in the hair salon industry.

It is expected that Salon Look Santiago will attract a wider crowd by presenting the most advanced innovations in both technology and trends across the sector. Carolina Ibáñez, Director of Salon Look Santiago, underlined that the event is crucial for different reasons: firstly, because it offers unparalleled chances to all participants to share their experiences and develop business relationships. Furthermore, it represents a unique occasion for brands and manufacturers to have direct contact with their clients.

Organizers are expecting more than 12,000 professional visitors to the fair, which will be divided into 3 distinctive areas. The Expocenter Pavilion will showcase the world of hairdressing, manicure, cosmetics, supplies and services among others. The barbershop sector will be in the Convention Center, while at level zero, education will take over the space with Master Classes and Congresses. In addition, two stages will offer live demonstrations.

Salón Look Santiago is organized and produced by Espacio Riesco and IFEMA Madrid, this edition will follow the 25th Salon Look in Spain. This synergy helps industry professionals to have a better knowledge of market development in different areas of the world, thereby generating new global business opportunities.

The excellent figures from the previous edition in Chile lay solid working foundations for this to become an outstanding opportunity for the entire value chain – a place where we can find the latest technological innovations in the sector and the invaluable chance to expand the network of our business contacts.

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