Beauty industry operators and consumers have often turned to Cosmoprof Worldwide Bologna and its CosmoTrends Report, produced in co-operation with renowned global beauty trend source, BEAUTYSTREAMS.

At a time when the global market is more volatile than ever, it is imperative to understand what’s in and what’s on its way out. CosmoTrends Report has long been an essential trend guide for the beauty industry, as it regularly showcases product launches and innovations selected from among the exhibitors of Cosmoprof Worldwide Bologna attending the first edition of WeCosmoprof 2020.
For this survey, Cosmoprof invited all exhibitors to submit their latest product innovations, while BEAUTYSTREAMS analysed hundreds of online submissions to identify the most outstanding trends. During these complex times, it is particularly useful to know that CosmoTrends report provides a vital perspective on the beauty market.

Overall there has been a revival of core values that focus on wellness for both self and the environment, as well as a desire to contribute to community welfare. So is seems logical that these five macro-values are driving innovation, redefining beauty in the new decade, and expected to become mainstream in the near future.

RE-PURPOSE ME!
This is now a global call to action as reclaiming waste for sustainable packaging solutions, recycling and minimal packaging is becoming standard practice in all market, including beauty and fashion.

BEAUTY SALAD
Healthy nutrition to feed skin and hair, as well as mind and spirit. Food and beauty continue to converge as consumers seek nutrient-packed, natural and organic edible ingredients that can be used to make them both feel good and look better. Beauty today is inextricably linked to health, which means that products for skin and hair care are being formulated with many of the same ingredients you might find on your kitchen table, including botanicals and plant-based superfoods.

SERIOUSLY SAFE
In general, as a follow-up to the Beauty Salad perhaps, clean, non-toxic beauty is more and more in demand as health-conscious consumers increasingly savvy when it comes to ingredient and more careful about reading labels. And they demand to know more than just what goes into the product, but also where it was sourced and how it was manufactured. It’s also important to confirm what ISN’T in the formula, like certain chemical agents.

SCIENCE OF SYMBIOSIS
The microbiome is the specific term used for the millions of microbes that live symbiotically on and in the body. Today, now that the microbiome and the effect it has on our general well-being is better understood, we can predict increasing numbers of products will focus on how to avoid such negative agents, like pollution, which can cause and aggravate skin aging and other ailments. And as no two microbiomes are alike, there will also likely be boom in highly personalised skin care.

GREEN SUN
With the onset of Summer, the latest generation of sunscreens today must do more than protect skin from harmful rays. To begin with, they mustn’t harm the environment or contain chemicals that can be absorbed into the bloodstream, especially oxybenzone, which has even been linked to coral reef bleaching. Mineral-based sunscreens deflect harmful rays, including UVA and UVB, while also receiving a thumbs up from environmental protection agencies.