With a population of more than 270 million, rising consumer spending power and a better awareness of beauty & well-being, Indonesia offers a promising market for companies in our industry.

One of the country’s most influential events in hair & beauty is INTERBEAUTY INDONESIA 2023. The next edition will be held from March 16th – 18th 2023 at Smesco Exhibition Hall, Jakarta.

Investment opportunities

The Indonesian cosmetics industry has been experiencing steady growth in the past few years. This has also been determined by the changes in the lifestyle of Indonesian women that makes the future of the industry look promising.
In 2021, a 7% growth of the cosmetic market determined the rise of the cosmetics industry boosted by the birth of new local brands. 2018 and 2019 were the years that marked a remarkable increase in the number of Indonesian registered new cosmetics businesses of big and small sizes: 450 new companies opened, to reach a total number of 760 Cosmetic Companies in the country.
Beauty product sales are increasing in the whole country, especially e-commerce has grown by 46.8%.
The soaring trend of the cosmetic and beauty sector was able to draw attention from global brands to acquire booming cosmetics companies to invest in.
Indonesia has more than 33,000 cosmetic products registered under Indonesia’s National Agency of Drug and Food Control (BPOM RI). In the Beauty & Personal Care market, 15,8% of total revenue will be regenerated through online sales by 2022.

Indonesian Cosmetic Brands for Export

Indonesian cosmetics brands also are becoming more attractive elsewhere. Many local hair & beauty products such as Mustika Ratu, Sensatia botanicals, Dear Me Beauty, Wardah, Make Over, Bali Alus and Polka have reached a level of quality similar to international standards. This has led several Indonesian brands to successfully penetrate the international arena, earning worldwide recognition as high-quality and competitive products

The Indonesian Government is committed to encouraging the local cosmetics industry to move forward, and increase the ability to supply raw materials. The industry players are optimistic because, with the growing enterprises, e-commerce sales, high demand for beauty products and brand acquisition of local products, the future looks bright.

Interbeauty Indonesia 2023

This is an International B2B event with dedicated exhibitions for Beauty, Cosmetics, Ingredients and Packaging Technology & Equipment
The exhibition offers 3 Main Areas to Exhibit :
Beauty Tech: Discover new, innovative, tech-driven products and solutions that will shake up the beauty and personal care market. Explore the most advanced, sophisticated, and breakthrough products in the developing market of beauty & technology: Artificial Intelligence (AI), Augmented Reality (AR), 3D Printing, DNA Analysis, Ingredient Transparency, Beauty Apps, AI-Driven Skincare & Haircare Analyzers, Hair & Beauty Smart Devices, Led Masks, Virtual Mirrors, Smart Make-Up / Tattoo Printer.

Toll / Contract Manufacturing: This area will cover the range spectrums in Machinery, Packaging, Contract Manufacturing, OEM/ODM, and raw materials formulation.

Ingredients & Packaging: Explore exciting new packaging solutions that capture the essence of your products with creative design and pioneering technologies at the exhibition’s fastest-growing segment, where you can also meet leading producers of raw materials/ingredients and compounds.