The 26th edition of Beautyworld Middle East concluded in Dubai on a high note, with a strong international presence from 66 exhibiting countries and 27 international country pavilions. Next year’s dates were also announced: October 30th – November 1st 2023

The three-day event engaged over 50,000 visitors from 140 visiting countries with a full itinerary of events, from a keynote interview with Jo Malone CBE at the Next in Beauty conference and live demonstrations at Front Row by Nazih Group to the Mounir Master Class, fragrance interpretations at Signature Scent, an exclusive platform of niche fragrance at Quintessence and much more.

Considered the region’s largest international trade fair for beauty, hair, fragrance, and well-being, Beautyworld Middle East closed after three action-packed days at Dubai World Trade Centre. The event improved its performance and confirmed its geocentric role for the industry not only in the neighbouring regions but on the international panorama. The participation of numerous qualified visitors, including international distributors, multiplied the chances for eventful and prolific meetings and new promising connections.

Following Middle Eastern exhibition traditions, special attention was dedicated to perfume research, the second edition of the Signature Scent competition crowned a new champion for 2022: Benoît Vittet, Head of Perfumery at Jean Niel Sas.

Several regional and international beauty companies also showcased their latest tech and new-to-market products. Quite a few first-timers expressed appreciation for the positive responses they received during the show and the opportunities to engage with potential customers and business partners.

This year’s show, spread across 14 halls, saw the return of the ‘Beauty Techsection, providing a dedicated area focused on new business opportunities for players ready to embrace game-changing technology.

And as the industry undergoes massive transformation, the show’s probing, ‘Next in Beauty’ conference examined the innovation, retail solutions, sustainability, market trends, and futuristic products that will enable brands to better connect with customers.

Beautyworld Middle East will be returning to the Dubai World Trade Centre from October 30th – November 1st 2023.

For more information, please visit:
www.messefrankfurt.com