The 2020 edition of InterCHARM Korea, from December 17th -19th at Coex, Seoul, experimented with a new hybrid way to hold a beauty fair – a decision which resulted in more than 3,000 buyers from 20 countries joining the event remotely.

The 2020 edition was effectively held as a hybrid show, employing advanced programs that enabled the participants to take advantage of the connections offered. In particular, online meetings were arranged in collaboration with the Korea International Trade Association(KITA) that is committed to supporting Korean SMEs to maximize export despite the ongoing COVID-19 pandemic crisis. About 24 buyers from 18 countries participated in the meetings. On the Exhibitors’ side, 15 Russian beauty brands remotely participated in the show. Online meetings were successfully organized to match with Korean local buyers. Moscow Export Centre supported the Russian companies to maximize their business in the Korean market. About 20 local beauty industry distributors/importers/retailers attended the meetings.

Live online broadcasting was also provided for the exhibitors. A well-known Korean local influencer attended the show and broadcast live to support exhibitors to maximize the exposure of their brands and products reaching customers who attended the show remotely. The events were completed by Seminar on hot topics: the global beauty market trends, entering the global market, global Live-Streaming E-commerce trend, and tips for practical use of big data in the beauty industry, etc.

Next Edition in September 2021

InterCHARM Korea covers all sectors of the beauty industry including cosmetics, perfumery, OEM/ODM, private label, haircare, packaging, professional beauty, salon equipment, medical beauty, semi-permanent, eyelashes and nail products. It is offering Korean beauty and cosmetics companies a chance to enter the global market by exploring overseas markets in Russia and Europe to allow them to experience the excellence of K-beauty. It will be held with concurrent events including seminars, product demonstrations, pre-arranged online/onsite meetings from September 15th – 17th 2021, at Hall A&B, Coex, Seoul. For the next appointment, the organizers have already prepared a new “Remote Exhibitor Package” designed for those who cannot or do not want to travel abroad but do not want to miss business opportunities.

This new option enables all players of the market to meet potential partners and conduct business meetings remotely from home.

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