The 4th edition of BEAUTY KENYA 2022 promises to take a further step in the increasingly important African hair & beauty industry.
Scheduled from 18th – 20th November at the International Trade Expo Center of Nairobi, Beauty Kenya is considered the largest hair, beauty & cosmetics international event in East Africa.
Organised by Grow Exhibitions Dubai, Beauty Kenya is expected to improve its numbers by attracting exhibitors and visitors of the region as well as international players.
For those who do not know the Kenya market, we can say that the country is more of an importer than a producer of hair and beauty, cosmetics & wellness products. Therefore, the demand is much higher than in other African countries.
Beauty Kenya, whose first edition was in 2017, has been steadily growing ever since. According to the organizers, the success of the previous editions of this event brought to East Africa numerous opportunities: new business for International exhibitors and visitors. This was possible because Beauty Kenya is the most important platform for the sector in East Africa, an area that happens to be one of the world’s fastest-growing markets.
Beauty Kenya mainly targets manufacturers, distributors, retailers, and entrepreneurs in the hair, beauty & cosmetics industry.
Modern equipment and digitalised services, available for all participants, make this exhibition one of the most up-to-date on the continent.
The expectations for the upcoming edition in November 2022 are high. Already 300 exhibitors from 15 countries have booked their booth at the show: Beauty Kenya will beat records by large!
For comments from participants at the 2019 edition watch the video: