The organisers of BolognaFiere Group, Informa Markets and the Professional Beauty Association have announced an historic partnership to help accelerate growth in the US beauty & personal care industry.

Three leading B2B trade shows organisers BolognaFiere, Informa Markets, and PBA – Professional Beauty Association have announced a landmark joint venture to deliver the largest and most impressive series of Hair & Beauty events in the US market.

Beginning in January 2023, BolognaFiere, Informa Markets and PBA will combine their extensive beauty industry knowledge and network to create a best-in-class event format with unrivalled reach. BolognaFiere and PBA currently partner on the Cosmoprof North America show, held in Las Vegas, which was a resounding success in its 2022 edition.

PBA, which currently organizes ISSE in Long Beach, will now evolve the show to be a part of the Premiere Beauty expansion in Anaheim, one of several events in the new USA Beauty portfolio.

Beginning in 2024, the joint venture partners will also expand the Cosmoprof North America brand, bringing beauty industry professionals together in one of the highest growth markets in the U.S., Miami, FL which will also be well positioned to serve the Latin American market.

The joint venture will combine the industry-leading brands under the USA Beauty Portfolio, headquartered at 5850 T.G. Boulevard, Suite 210, Orlando, Florida 32822, and will be led by industry veteran Ed McNeill with Meredith Loza and Marco Labbate leading Marketing and Sales, respectively in cooperation with the Sales and Marketing teams of BolognaFiere Cosmoprof. An expanded call centre is also planned to launch in Orlando supporting the U.S. portfolio.

With Cosmoprof North Americas exceptional customer experience and Premieres best-in-class education and data strategy, this partnership will bring truly unmatched quality and service levels to the beauty industry,” said Ken McAvoy, President of Informa MarketsSouth Florida Ventures portfolio Together, we can leverage the best of each brand across the entirety of the portfolio, creating an unrivalled customer experience.”

“This agreement is a fundamental step for the international expansion of the Cosmoprof brand”, added Gianpiero Calzolari, President of BolognaFiere Group. “We are proud to continue to increase the growth of the beauty industry worldwide and build on the existing prestige and value that our shows bring to the US market.”

We are thrilled to announce this partnership,” said Enrico Zannini, General Manager of BolognaFiere Cosmoprof. “Together with Informa Markets and PBA, our trusted partners, we will offer more business and educational opportunities for the US beauty industry, supporting the industry in its growth, and offering more value to our customers.”

“This partnership is an exciting opportunity for continued growth for all sectors in the beauty industry,” says Nina Daily, Executive Director of the Professional Beauty Association. “PBA is committed to supporting and elevating beauty professionals, and the partnership with Informa Markets and BolognaFiere offers the best-in-class event opportunities for the industry as a whole.”

The industry has been asking for our commitment to align industry leaders and we are thrilled to take a historic next step towards delivering on that commitment,” noted Ed McNeill, Vice President of the Informa Markets, U.S. Beauty Portfolio. “This positions our brands to deliver education, content, digital and community to an unparalleled level. By combining our resources, we can offer the best experience possible for the beauty industry.”