This exhibition leader in the Korean market is expecting good participation at its 2022 event in Seoul, also reigniting interest in other editions across the Far East.
Scheduled from 6th – 8th October 2022 at Kintex, the 14th Korean edition of K Korea Beauty Expo will have a special focus on B2B business opportunities, with a programme of match-making specifically designed to facilitate meetings between overseas buyers and Korean distribution representatives.
After the stop due to pandemic restriction in Korea, K Beauty Korea 2021 editions confirmed its role as Korea’s most popular hair & beauty show with remarkable numbers – 210 exhibitors, 354 booths on a surface of 21384 sqm, 11300 visitors, 1745 visitors from oversea, 1285 professional buyers representing 178 importers from 35 countries.
This year, as the pandemic restriction are weakening, organisers are optimistic planning to reach again the level of participants of the 2019 edition, which saw 430 exhibitors from 20 countries and over 50,000 visitors from 37 countries.
Exhibitors can take advantage of the marketing platform designed to promote the products during the exhibition. Also, B2C promotion will be organized so that visitors can make the most out of their experience.
A peculiar new initiative is the K Beauty Insight Concert a rich program of seminars focused on the post-pandemic situation in the hair and cosmetic markets or the far east region. For the complete program https://www.k-beautyexpo.co.kr/fairContents.do?FAIRMENU_IDX=11863&hl=ENG
The organisers of K Beauty Expo are scheduling also other editions of the event in different countries of the far east:
K Beauty Expo Indonesia (Held together with Indo BeautyExpo) from August 27th – 29th 2022 at Jakarta International Expo Kemayoran
Official Website here
K Beauty Expo Taiwan (held together with Taipei International Beauty Show) from August 19th -22nd 2022 at Taipei World Trade Centre Exhibition
Official Website here
K Beauty Expo Bangkok (held together with Bangkok Beauty Show) from December 15th – 17th 2022
Official Website here
