TAGS: Brazil
Keratin Complex: Beth Vonville is the new VP for Sales.

Keratin Complex has named Beth Vonville as the new Vice President of Sales. 

Beth Vonville, a long-time beauty industry executive with 20+ years of experience working in the salon industry as well as in manufacturing and distribution channels has been named the Vice President of Sales at Keratin Complex. Vonville is known for having unique insight and strong leadership qualities that enable her to boost brand performance and a unique ability to develop innovative sales and education programs.

“It is an honor to join Keratin Complex at a time where there is so much excitement about the brand, particularly with the recent launch of KCMAX™.  Keratin Complex is synonymous with excellence, and I am impressed with its ability to provide a complete, full-service ‘keratin experience.’  Keratin Complex has always delivered superior healthy, strong, smooth hair results to salons, stylists, and of course their clients across the globe.” commented Vonville.

Vonville has recently served eight years as the Senior Director of Domestic Sales at Brazilian Professionals, parent company of Brazilian Blow-Out and Brazilian Bond Builder.  During the years spent there, Beth transformed the business by focusing on strategic education initiatives to drive sales and expansion.

Keratin Complex President, Noah LeFevre, commented that “Beth has a proven track record of success in our core space that will pay both immediate and long-term dividends. I have complete confidence that Beth’s strategic vision will assist us in continuing the growth we have experienced over the course of the last couple of years.” 

Keratin Complex was founded in 2007 and quickly gained national and international recognition thanks to its revolutionary keratin smoothing treatments, having found that the key to creating an innovative treatment lay in the power of keratin, an essential hair protein that, in addition to being both gentle and effective, also delivers incredible benefits without breaking the bonds of the hair.  Keratin Complex has since launched other ground-breaking products, including KCMAX – the company’s newest, strongest, straightest smoothing treatment yet.

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