This is a well-deserved achievement for Royal Keune Haircosmetics, the Dutch family-owned professional hair care brand, which has always strived to create a positive and lasting impact on people and the planet.
It’s in the DNA of a company whose ultimate goal is to ‘leave the world a better place for future generations’. Keune has always followed the same path during its 100-year-long journey to an even better tomorrow, and now Keune is officially a certified B Corporation.
Obtaining the certification is not an easy task, the process is long and demanding, and candidates must have strong scores in different areas.
The B Corp certification is awarded to companies that meet high standards of social and environmental performance, accountability, and transparency. In the certification process, Keune’s impact on employees, governance, customers, community, and the environment was assessed with great results.
But, as we know from Keune’s history, the B Corp certification is not a final target, it is part of the company’s bigger goal of caring for people and the planet, now and tomorrow. Keen will continue to invest in moving towards a more sustainable future. The company’s 10 ambitious sustainability goals include introducing fully recyclable packaging by 2030, exploring sustainable materials, and a sustainability update of one of their trusted product ranges. Other areas that will be objects of improvement are the factory’s sustainability, employee career development, benefits, well-being, and much more.
“We are confident that the steps we take today have a lasting impact on the world tomorrow,” commented CEO, Eelco Keune “As a family-owned business, we have been aware of our role in society for over a century. We have taken this responsibility seriously for three generations. Becoming a B Corp is the recognition of our commitment. We are focused on passing the company to future generations and preserving the planet.”
About Keune
Keune Haircosmetics is a family-owned and operated professional haircare brand, available in 80 countries. The company was founded in 1922 by the young Dutch pharmacist Jan Keune, who bottled his first product at his pharmacy in Amsterdam. All Keune products are developed and produced with care, love and passion at Keune’s headquarters in Soest, the Netherlands. Keune haircare products are exclusively for in-salon use and are only available from official distributors.
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