Joining the recently appointed CEO Ted Bloom – to complete the new C-Suite for MFME – Flyn Roberts has been appointed company’s first Chief Commercial Officer and Ben Steinberg promoted to Chief Financial Officer.
Messe Frankfurt Middle East (MFME) – organizer, among other events, of Beautyworld Middle East in Dubai and Beautyworld Saudi Arabia in Riyadh – announced the promotion of two key executives to the company’s Executive Team.
Flyn Roberts, who joined the company in 2022 as Event Director for Beautyworld Middle East and rose to Portfolio Director for the company’s Consumer Goods events in early 2023, now steps up to Chief Commercial Officer. In this role, she will oversee all of MFME’s commercial portfolios, working closely with key stakeholders to drive business development, strategy and operational excellence for commercial success.
Ben Steinberg, who joined MFME in August last year, has been promoted to the role of Chief Financial Officer. Ben’s exceptional contributions and significant impact on the business have earned him this well-deserved promotion. In his new role, Ben will play a pivotal role in steering the company’s financial strategy and ensuring sustainable growth and profitability.
Commenting on the promotions, Ted Bloom, CEO of Messe Frankfurt Middle East, stated, “I am delighted to announce the promotions of Ben Steinberg and Flyn Roberts to the C-Suite. Both have demonstrated exceptional leadership and dedication to our company’s mission and values. I have full confidence in their ability to drive our organization forward and contribute to our continued success.”
The appointments come at a pivotal moment for Messe Frankfurt Middle East, as the company experiences unprecedented growth and potential across its diverse portfolio of events in the Middle East. Brands such as Intersec, Automechanika, and Beautyworld have witnessed record growth in 2023 and 2024, alongside new event launches such as Logimotion, signalling a promising outlook for the company in key markets like Dubai and Saudi Arabia.
The Executive Team remains committed to steering Messe Frankfurt Middle East towards greater heights of success, further solidifying its position as a leading trade fair organizer in the region, says a note of the company.
Messe Frankfurt Middle East, a subsidiary of Messe Frankfurt, is a leading trade fair organizer with a diverse portfolio of events spanning various industries. With a strong commitment to fostering innovation and facilitating business connections, Messe Frankfurt Middle East plays a vital role in driving economic growth and development across the Middle East region.
