L'Oreal USA
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Even in a time of crisis, wise companies have learnt that investment in the future is the best way to counterbalance the difficulty of economic downturns.

The construction of a brand new, state-of-the-art research and innovation (R&I) centre has been officially announced by L’Oréal USA. It will replace the existing facilities of more than six decades in the area of Clark, New Jersey.
The resolute choice of this development project — worth $140 million — represents the most significant investment in an R&I facility in the companys history.
According to the project, the new centre will become fully operational in 2024, and it will focus on beauty innovations across the spectrum of hair, skin and makeup categories while pioneering research through strategic scientific fields such as green sciences and beauty tech.
The almost 250,000 square-foot R&I Center will bring together more than 550 employees across all areas of the company’s North America research and innovation division, from advanced research to evaluation and product development, under one roof

David Greenberg, President and CEO of L’Oréal USA, said, “This historic investment in our new research and innovation centre is an important milestone for LOréal USA as we continue to put science at the heart of all that we do to serve our American consumers with more innovative, inclusive, and sustainable beauty products. New Jersey has served as our scientific hub here in the U.S. for over six decades and we are excited to expand our footprint in the state and bring all our scientific teams together in a beautiful and modern new research facility.”
Sanford Browne, North America President of Research and Innovation at L’Oréal added: “Our new campus will serve as the research and innovation epicentre for our North America scientific teams across product innovation, development, and testing. The U.S. is a unique market, and our strong presence in this highly collaborative environment will empower us to provide an even higher standard of quality, efficacy, and safety for our consumers. With cutting-edge science and technology, advanced digital tools and data, and a focus on green chemistry, we will continue to invent the future of beauty.”

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