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TAGS: COVID-19,europe,hair salon,Oreal,United Kingdom

For over 100 years, L’Oréal has been an historic partner of hairdressers and is now reinforcing that role by supporting industry professionals during the current crisis.

As in many countries worldwide, in the UK L’Oréal has produced a ‘Back to Business’ support guide that includes post-confinement operating and hygiene guidelines to support its network of 25,000 salons when planning their reopening. The business will also supply over 100,000 hand sanitisers and more than a million protective masks, which hairdressing salons can order along with technical and retail products via L’Oréal’s customer service team or online via the L’Oréal Partner Shop. The ‘Back to Business’ support guide includes post-lockdown advice on ensuring the safety and wellbeing of employees and customers, safer operating procedures, pre-booking appointments, organisation of the salon to spread out appointment times, advice on electronic payment, hand cleansing, tool disinfecting and social distancing and will be shared with all hair salons via the L’Oréal Access E-learning platform, a global e-learning website.

Beatrice Dautzenberg, Managing Director of the L’Oréal Professional Products Division, commented: “This crisis has been a challenging period for everyone and we have been providing as much support as we can for our salon partners, including freezing payments due from independent salons and hairdressers and offering e-learning resources to enable continued career development whilst staff are at home. Now the government is starting to plan for life after lockdown, we want to help our salons get back to business safely.

“The past few months have provided us with even greater awareness of the importance of our hairdressers and the demand from consumers for hair salons reopening is high. Hairdressing is the single largest contributor to the British Beauty Economy valued at GDP c. £6 billion, and salons play an integral part in communities and boost consumer wellbeing. As a committed partner to the industry, L’Oréal is proud to help our network of salons navigate these challenging times, to support the wellbeing of our employees, salon partners and consumers and help to reduce the impact of Covid-19 on our salon partners’ business.”

Photo credit: Adam Reed Salon, London, by Karen Hatch

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