By Marie Scarano
President of Wella Company Americas Yannis Rodocanachi announced the appointment of Nathalie De Gouveia as General Manager of the U.S. market.
In this newly created position, Nathalie leads the strategy, the teams and the plans to deliver the company’s growth ambition for the U.S. market. Focus will be on the professional beauty business and an omni-channel strategy in premium retail and digital. Wella’s storied U.S. portfolio of brands, including Wella Professionals, the world’s #1 professional hair color; OPI; Sebastian Professional and Nioxin, as well as the Clairol Professional and retail brands are all under her leadership.
Most recently, Nathalie served as Wella Company’s General Manager in Brazil. Brazil is a robust and growing market that mirrors the dynamism and diversity of the U.S. Upon joining Wella Company in 2019, she worked with her Brazilian team to build a multi-faceted business model that drove both Pro Color and Prestige Care. The team targeted both pros and consumers while prioritizing prestige retail and e-commerce channel expansion. Over the past year, she led the Brazilian organization’s separation from Coty to join the fully independent Wella Company.
Previously Nathalie held beauty and fashion management roles at L’Oréal and at the Body Shop in Spain, Portugal, and Brazil. Her leadership success is due to her ability to galvanize people around her. The entire team shares in the excitement of the journey.
“Nathalie has created lasting and loyal customer and business partnerships, and she has a great passion for building successful teams,” said Rodocanachi. “She will be an outstanding leader for Wella Company’s most important market.”
Nathalie holds a Masters’ degree from the Sorbonne. She also speaks Italian, Portuguese and Spanish in addition to her native French, as well as English. She lives in Southern California with husband Nelio, son Alexis and daughter Ana-Julia.
