Bruno-Marc Giamattei, one of the most respected and recognizsd names in UK hairdressing, was recently announced as the new Creative Director for JOICO UK & EMEA. Bruno, who has worked with the brand for over four years, previously held the position of JOICO Ambassador for the UK, Ireland, and Europe.

New Creative DirectorHis role as new Creative Director sees Bruno working with JOICO on a variety of creative projects, supporting the growth and development of the brand. He will also work with the Education team to develop the JOICO Artist Team (UK & EMEA). Bruno will also be providing his creative input and vision on photoshoots and take part in initiatives and events throughout the UK and EMEA.

JOICO Head of Education, Danielle Swartebroeckx said: “JOICO is so happy to appoint Bruno as the Creative Director for UK & EMEA. The past four years working with Bruno and his team have been very motivating and inspiring for both my team and the JOICO Artist Team (UK & EMEA) and we are so excited to develop this further using Bruno’s skills and expertise.”

Bruno added: “I’m very much looking forward to embracing this new role within JOICO. I love working with the brand, the products, and the team. It’s the perfect partnership and I’m looking forward to seeing where we can take this.”