The Brescia-based (Italy) group of NG Group returned to Cosmoprof Bologna after one year of absence (while continuing their presence in the Las Vegas and Hong Kong editions of the fair) where they presented the Universal Beauty Network-UBN. The ambitious initiative was studied by the patron and president of the NG Group, Giannantonio Negretti, son of the historic founder Giancarlo, who through UBN wanted to express what beauty means for him from a distribution viewpoint. “The network is the heart of our current strategy: aim to satisfy any cosmetic needs a client might have”, explained the Brescia businessman to FashionNetwork.com.
A different project made not only of products but a network. A network conceived to enable the consumer to access the entire selection of products possible, from body-care to skincare lines, from shaving and men’s items to personal hygiene and even a cosmeceutical line formulated for pharmacies.
The Negretti “Network” is a container within which professional haircare brand products of the NG Group (Luxury Hair Pro by Green Light, Compagnia del Colore, Jungle Fever), as well as Big Professional of Steven Thomas, or Bumble and Bumble, styling and finishing fashion styling brand of the Estée Lauder group used by many leading professional American photographers, that NG distributes exclusively in Italy. Part of the project also covers innovation, or all products that the Brescian company has patented, and a part linked to the distribution (Universal Beauty Products-UBP).
Inside UBP there are special skincare products: Nuage de Beauté, a halal-certified and vegan-friendly cosmetics line dedicated to women’s facial care; the phyto-cosmetics of Amabilis, created entirely with natural products obtained from Benedictine nuns of the Cuore Immacolato in Rome, the proceeds of which go to charity; Fontana Contarini, a Bergamo-based brand of professional make-up; Endoten Control, a famous anti-hair loss treatment of the 1950s; bio-supplements of Mediterraneum; the cosmeceuticals of Animanera; Ozono Health & Beauty, a cosmetic line with ozonized oil stabilized in sunflower oil thanks to a patented procedure that makes it possible to encapsulate the ozone, which is a very volatile substance; and the Mangostano line, which created the “No Age Beauty Force” gianduiotto, a chocolate filled with hyaluronic acid.
The NG group recorded a turnover of 22 million euro in 2018, about 90% of which was generated outside of Italy. About 60% of the turnover was earned with its own brand names, while 40% was earned with private label business. The company distributes its products in 130 countries worldwide. The United States are the company’s leading market and are also the nation where the highest growth was recorded last year, with about +35% in growth. The other main outlets for the group are South Africa, Australia, and Russia, Negretti informed us.
Today NG Group products can be found in yet another country. Indeed, the Brescian company has been operating in Ecuador between 2018 and 2019. “This is a market that has become very important for Compagnia del Colore, which at the same time is the best-selling brand of our group, accounting for about 35% of our turnover. The second best-selling is Luxury Hair Pro by Green Light”, concluded Negretti.
