The 5th edition of Beauty West Africa will be held from November 28th–30th 2023 at Landmark Centre, Lagos, Nigeria.
With just a few days left before its opening, the excitement is bubbling up as preparations are made for Beauty West Africa. Considered as the region’s hair & beauty industry event of the year, it offers spectacular experiences and endless opportunities.
Beauty West Africa 2022 was its biggest edition ever, gathering fantastic products and services under one roof. For the first time, the exhibition moved into a third hall allowing even more space for exhibitors, plus a larger conference hall, the new Nectar Beauty nail art competition and a much larger SME Zone.
Beauty West Africa 2022 saw a total of 202 exhibitors participate from no less than 35 countries, while the coming edition is expected to improve these numbers and also the international mix that was already significant last year with 70% of participants coming from outside Africa. (Europe 16%, The Americas 11%, Africa 30%, Asia 22%, Middle East 21%)
In recent years, development in Nigeria has been overwhelming and it will be even faster in the near future. Nigeria currently has a population of 218 million and is predicted to be the 3rd most populated country in the world by 2050. The Nigerian Beauty and Personal Care market was valued at $6.41bn for 2022.
The Nigerian Cosmetics and Beauty industry is expected to grow by 17.7% annually between 2023 – 2027, significantly higher than any other African market. Nigeria’s projected import of hair and beauty products, perfumes, essential oils and toiletries for 2023 is over $1.1bn.
The Landmark Centre is located in the business hub and upmarket area of Victoria Island in Lagos and positioned right on the Atlantic Ocean coast. It has recently expanded into a third hall increasing its capacity to over 5,000sqm of exhibition space. It has also been boosted by the opening of numerous hotels and restaurants within a short walking distance, including a Hard Rock Café and The Sheraton Four Points Hotel.