The organizers have announced that the 5th edition of Cosmetista North & West Africa, will be held from 16th – 19th October 2021 at the international fair in Casablanca, Morocco.

Cosmetista Expo is the only exhibition that enables major beauty industry players to access professionals from the cosmetics sector in Morocco. It represents a huge opportunity for brands and manufacturers coming mainly from Africa, Europe and the Middle East to meet up and discuss business.

Thanks to enhanced media exposure and a resurging desire to participate in international exhibitions, Cosmetista is expected to increase its numbers in comparison to the 2019 edition, which saw an exhibition area of 2,000 sqm. showcasing 97 exhibitors including 25 arriving from 14 countries abroad. In total the 2019 event welcomed 17,000 visitors.

Innovative Ideas and Special Activities
Among the initiatives that make this event even more up-to-date and attractive is the social network involvement: the Top 7 bloggers in Morocco will be actively taking part in the Cosmetista Expo experience. For four days, in the heart of the event, a social stand will be welcoming visitors for specialised meet-ups and workshops.

Within the premises, a specific area exclusively dedicated to workshops has also been planned. This offers a chance to discover new trends and the most recent developments in cosmetic product and service innovation.

Furthermore, Cosmetista Expo will be organising a rich schedule of hair fashion shows, in which top professionals will present their unique skills, including hairdressing, colouring and make-up techniques.