O’right is a company with business development plans which include a very well-organized communication campaign focused on the protection of the environment and sustainability. The company has also produced a documentary that illustrates the dire effect of climate change on areas like Greenland and the Marshall Islands.
100% PCR (post-consumer recycled)
Sensitivity towards green topics started long time ago. In the early days, Founder & CEO of O’right, Steven Ko, was doing his best to develop environmental education. That is how the world’s first regenerated bottles were created – a 100% PCR consumer products recycling system that truly implements a circular economy.
“ Melting Greenland” documentary idea originated from the first heavy rain under the Arctic ice sheet in the early morning of August 14, 2021. Up to 7 billion tons of rainwater was enough to generate hydropower, so the world focused on Greenland. Greenland’s ice melt rate has increased seven times in the past and climate change has become an indisputable fact. Steven Ko led a delegation to Arctic Greenland and invited experts, scholars, government personnel and local people to share their personal experiences. The visit to Greenland had the goal of filming a documentary. So far, more than 600 schools and more than 3,000 companies have jointly responded to the public welfare broadcast.
The documentary was also dedicated to the Republic of the Marshall Islands in the Pacific. A low-altitude country that emits only 0.0007% of global carbon emissions and is facing a sinking crisis. The Marshall Islands provide strongly contrasting images that highlight the urgency of climate change and the environmental impact of globalization.
Due to the climate crisis in Greenland and the Marshall Islands, the film delves into in-depth discussions about environmental policy, social adaptation and international support. It not only records images but also reminds all mankind that to save the Marshall Islands is to save ourselves.
Positive Climate Action and Environmental Education
O’right has never been just a hair and skin care products company, but a brand that wants to do good for humans, society, and the earth. Steven Ko has always believed that “business success does not necessarily mean social success.” Even though O’right is just a small to medium-sized corporation in Asia, it can play a role, and large enterprises must also be able to do their part for climate action and environmental education.
First O’right | PRO Hair Fashion Show
In September 2023, Founder & CEO Steven Ko held O’right | PRO hair fashion show. More than 700 people including social influencers, senior media and salon designers came to attend.
Steven Ko, who chose hairdressing-related industries when he was young, has not pursued the ideal career his parents expected (doctor, lawyer, accountant, engineer, etc.). In the past, the salon business was not recognized as a good career. But he can now be proud of the success he achieved and of his contribution to the hair and beauty industry.On that day, elite representatives from more than ten countries around the world came to Taiwan to participate in this hair show: Belgium, Australia, Switzerland, Mexico, Austria, Belarus, Japan, Singapore, South Korea, China, etc. It was a new milestone in Taiwan’s hairdressing industry.
O’right | PRO a new range especially designed for top salons.
It is inspired by natural lines, and integrates “professional”, “green” and “fashion” elements. From now on, hairdressing is no longer just about styling, but the confidence to interpret one’s own style. The products include scalp strengthening, plumping and elasticity, structural repair, dyeing and perming colour protection and scalp spray series. To meet the needs of different scalp and hair types, products with different functions are launched in each series. Besides basic products like shampoo, essence, and conditioner there are also scalp sprays specially designed for modern people’s lives and scalp care hair lotions for men and women.
The professional research and development technology combined with the use of plant extracts, is 100% vegan, with no animal ingredients, and no animal testing.
