Outstanding Growth at BEAUTYISTANBUL

After a record-beating edition in 2023, BEAUTYISTANBUL is preparing to come back this Autumn with even greater enthusiasm and a larger number of participants. The event is due to take place from October 2nd – 4th at Taksim – Istanbul Türkiye.


Over the past 4 years, the Turkish beauty fair has grown steadily stronger, attracting local and international market players by providing all the means possible to improve and grow their business.

“The upcoming 5th edition is going to surprise us once more,” says Mehmet Yavuz ER Project Manager of the event. “We have already sold out more than 90% of the booth spaces and by the end of July we expect sales to reach 1,100 exhibitors for the 2024 edition. Capacity at the 3 venues we’re using has reached its maximum and we even had to add 2 new halls to fulfil this year’s demand”.

Featuring 1,100 exhibitors from 62 countries in 9 Halls, BEAUTYISTANBUL’s 5th edition is certain to consolidate its position among the top 5 largest hair & beauty exhibitions worldwide, as well as being considered the most international exhibition, with visitors arriving from 169 countries.



One of the secrets of its success is the Hosted Buyers Program, which attracts hundreds of selected VIP Buyers from all over the world. It is the world’s biggest Hosted Buyers Program for the hair & beauty industry. Last year, it included 578 quality buyers, among them the biggest importers, distributors, and retail chains from 122 countries. There was a special focus on Sub-Saharan Africa, Latin America, and the Far East to provide special, more widespread business opportunities for exhibitors.

Organisers also offer essential support to exhibitors before, during, and after the 3-days in Istanbul, with the BEAUTYISTANBUL Online Platform and Mobile App presenting lucrative business opportunities all year long for exhibitors and visitors.
Exhibitors can access 42,000+ buyers from 195 countries, visitors can browse 1,000+ exhibitors and 10,000+ products and directly contact each other or set up meetings for the exhibition.

To summarize, BEAUTYISTANBUL offers an unbelievable range of opportunities to improve the export business of any company in the hair & beauty industry, a chance not to be missed.


There is still no news about it.

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