The 2nd edition of the Turkish Exhibition (in Taksim – Istanbul) has been postponed until October 14th – 16th 2021. In the meantime, the organisers are working to strengthen the BeautyIstanbul O2O online platform.
This Turkish event could not avoid the consequences of a global pandemic which has left the 2020 exhibitions industry in tatters. Since March, no exhibitions have taken place around the world and most international events in the cosmetic, beauty and hygiene sectors have been postponed until 2021.
BeautyIstanbul is a rising star on the international export exhibition circuit. The first edition in 2019 enjoyed promising numbers: 8,246 visitors – 63% of whom came from 145 countries; 505 of the 313 exhibitors arrived from 52 countries.
High standards in quality are a vital for both exhibitors and visitors, requisites that it’s too challenging to be able to guarantee while many countries still haven’t reached the peak of their infection rates. Consequently, many countries are also maintaining their quarantine regulations, while a full opening of international borders and flight schedules still seem a long way off. Bearing all this in mind, the BeautyIstanbul organisers decided to postpone the 2nd BeautyIstanbul edition until 2021 rather than organising an unproductive and low-quality event,
BeautyIstanbul O2O
In the meantime, this event is committed to strengthening their Online Platform BeautyIstanbul O2O which has been active since January 1st 2019, which is one of the first Online platforms in the beauty sector, as well as a great example of how the virtual exhibition concept can operate. Exhibitors and registered visitors have been able to utilise the platform to benefit from making connections with other businesses online before the event in order to arrange meetings with them at their booths.
In the coming period, BeautyIstanbul will continuing to develop the O2O Platform. It has also implemented a video calling feature and with many more features still to come. At a time where face-to-face business discussions cannot be arranged, BeautyIstanbul O2O Online Platform’s value can offer an invaluable source of information and contacts to forge new business partnerships and find new potential international clients.
