Finalist for the Cosmoprof Asia Awards
The Tone Booster – Absolute Blond signed Black Professional Line arrives at the Hong Kong Convention and Exhibition Center (HKCEC) for the final ceremony of the Cosmoprof Awards, the prestigious competition sponsored by Cosmoprof Asia in partnership with Beautystreams, which decrees the most innovative products of the entire cosmetic industry.
641 candidates and competing products (with an increase of 16% compared to the last edition), and 4 finalist products for the “hair product” category, including the Tone Booster, elected by a highly esteemed international jury of experts, opinion leaders and influencers and, for the first time ever, also by visitors, who will be able to vote for the winner during the days of the fair in the installation carried out at Concourse Hall 1E of the Hong Kong Congress and Exhibition Center (HKCEC).
Cosmoprof Asia 2019 celebrates the most innovative products and projects, which will have a sure impact in the evolution of local markets and in the beauty routine of consumers. The Black Professional Line Tone Booster promises just that, thanks to its purple pigmentation that neutralizes the yellow reflections and enhances the brilliance of white, blond or bleached hair, making it perfect every day until for the next hairdresser’s treatment. Moreover, its formula has been enriched with precious elements: shimmer micro particles, which contribute to making hair shiny and organic Almond, Keratin and Silk Protein extract that make the hair soft and silky to the touch, nourishing hair damaged by chemical treatments.
Reaching the final at the Cosmoprof Asia Awards is an honour for the Black Professional Line brand for Parisienne Italia, which represents not only the chance to win the award but also the opportunity to express research, creativity and the excellence of Made in Italy.