Plastic Free July is a global movement has been dedicated to making an active change to plastic pollution, Fudge Professional is playing its part with its #SAVINGPLANETF campaign.

Throughout July, this global initiative has been dedicated to making an active change to plastic pollution. In support of this initiative, Fudge Professional relaunched its styling range earlier this year and made the decision to implement its Plastic Promise:

• Fudge Professional products will all be 100% recyclable by 2025 (currently 73% are now made from recyclable plastics)

• 76% of the Fudge Professional styling range contains recycled plastic (working on 100% by 2025).

• The iconic ‘toothpaste’ tubes housing Matte Hed, Matte Hed Extra and Surf Paste and aerosol packaging is now fully recyclable, meaning that when the stylists are finished they can be thrown straight into the recycling bin. Guilt-free, great-looking hair.

• The NEW styling pots pack the same amount of product, but are made from 30% less plastic and are fully recyclable.

“At Fudge Professional we used the relaunch of our styling collection as a fantastic opportunity to improve our sustainability,” comments Katie Barker, Head of Category, Brand & Commercial at Fudge Professional. “It is a very complex issue with no single simple solution! We worked across the reduce, reuse, recycle mantra and started with reduce as we knew that this would have the biggest overall impact on our planet. We made a significant change to our famous Shaper packaging that allowed us to cut the amount of plastic to package these products by 30%, and now using a single plastic material across the jar and lid so the packaging is fully recyclable. We also implemented post-industrial recycled materials into all of our bottle and jar components, and 73% of the collection are now using fully recyclable plastics, we are working to make it 100%.”

With Fudge Professional your plastic footprint is on the right path. #SAVINGPLANETF

To view the Fudge Professional Plastic Pledge: https://fudgeprofessional.com/saving-planet-f/