The 2024 edition of Premiere Orlando just closed its doors registering increased number of visitors, competitions and exhibitors. This rich showcase is testament to the healthy state of the American hair salon industry.
What an amazing industry rebound. If Premiere Orlando is anything to go by, salons are thriving. Considered one of the best shows in the salon industry, the event lived up to its reputation.
Tens of thousands of salon professionals came to the Orange County Convention Center in the heart of Orlando to see the latest from the more than 450 brands on the show floor. Attendance was up more than 20% last year, which set a record for post pandemic show participation.
There was everything hair, barber, appliances, equipment, nails, skincare, makeup, lashes and more. There were more than 675 educational classes, workshops and demonstrations – and that’s not including the “MainStage” where key educators, salon stars and influencers shared their knowledge and expertise. Natural hair colour applications and trendy cuts were highlighted, while strong barbering techniques ruled. Hair additions and volumizers were showstoppers while bond builders and conditioning treatment booths like Olaplex caused gridlock.
Premiere did not disappoint when it came to competition. There was a Barber Battle, a nail competition and “The Garden of Time” Beauty FX competition. And when it comes to competition, NAHA (North American Hairstyling Awards), held by the Professional Beauty Association, was a key draw at Premiere. Considered the “Academy Awards of Hair”, the event was sold out and simply specular. Hosted by industry legend Sam Villa, NAHA not only honoured the 2024 winners, but celebrated the events’ 35-year history with presentations to past winners and nods to industry icons.
