At the end of 2023, Unilever announced a further enlargement of its Prestige portfolio with the acquisition of premium biotech haircare brand, K18.

Founded in 2020 by Suveen Sahib and Britta Cox, K18 is a fast-growing biotech hair brand that sits at the intersection of beauty and biotechnology. In this short time, K18 has captured the attention of the industry as a pioneer user of social media in education and consumer engagement around the science of hair.

K18 has a range of six products that are designed to help identify and address the causes of hair damage, making them a favourite with both professionals and consumers. The company attracted international attention thanks to its first novel molecule – K18Peptide™ – an innovative ingredient that mimics the human keratin structure to reverse chemical damage on all hair types in minutes, helping to replace complex hair treatment routines with immediate results.

Vasiliki Petrou, Unilever Prestige CEO, said: “We are thrilled to continue to grow our Unilever Prestige portfolio in high-growth premium spaces with the addition of K18. This acquisition complements our fast-growing portfolio of premium, culturally relevant consumer brands. What Suveen, Britta and the team have created is a testament to the importance of brands built on unparalleled science, product efficacy and community love.”

Suveen Sahib, co-founder and CEO of K18 said: “Nature is the best designer, and weve found that by understanding the biology of hair you can achieve true hair health and hair expression with less product, less time, and less frustration. We are elated to join forces with Unilever, which sees the value in our unique biology-first and biotech approach that is more sustainable and efficacious. Our team is proud to join its Prestige beauty business of future-forward brands that deliver true impact.”
K18 is distributed through professional salons, retail, and eCommerce primarily in North America, the UK and Australia. Terms of the deal were not disclosed. The transaction is expected to close in Q1 2024.

K18
 

About K18
Beloved by the PRO stylist community and at-home users in 100+ countries, with 20+ billion TikTok views and 25+ prestigious awards, K18 is a biology-first hair care brand, powered by biotech. Using the power of nature and human biology, K18 unlocks new solutions to the biggest challenges in hair care — all while delivering a healthy canvas for hair expression. Created with over a decade of bioscience research, K18 creates purposeful products that are simple, effective, and biocompatible.