This Italian professional haircare company, founded in the 1980s by Stefano Fadda and Dario Capillupo, has recently passed to the control of Simone Cavalli and Mauro Appiani. This has occurred through a leveraged buy-out – an operation that implies borrowing money using the company’s assets as collateral.

Reports state that despite a very difficult 2020 due to the global pandemic, the company’s management has never stopped planning for the future and it is ready to embark on a new chapter in its history, guided by awareness that Italian industry leads the economic development of the country.
With this change at the top, Professional by Fama remains committed to the goals that have always characterized it – founded on research and advanced technological solutions. An investment plan has been put in place to encourage the digitization of production processes and to increase international competitiveness.
With International Markets represent over 70% of the group’s turnover, they intend to further increase this share, as it represents the most promising chance to keep growing the business in the near future. Important steps have already been taken, the opening of the first PBF branch outside Italy, recently established in the United States. At the same time, the management took numerous actions to strengthen the brand’s position in the European Union, where there are still great opportunities.
Besides Italy where PBF is well consolidated, the brand is growing in Germany, Spain, the UK, and Benelux, where they plan to open direct branches. Neither does the export plan of the company overlook the rich and fast expanding Asian markets.

Furthermore, the business model of Professional by Fama is inspired by “Green Responsibility” which means reconciling the business objectives of the company with environmental care through responsible use of available resources. For this reason, PBF has joined LifeGate Zero Impact, a project intended to rationalize production processes and reduce energy consumption. Its main goals are: reduce carbon dioxide emissions through reforestation in certain areas (Italy, Costa Rica, Madagascar), the use of an innovative water purification plant and, more importantly, the choice to use only recyclable packaging. The company wants to get closer to consumers who are increasingly attentive to the health of the environment and who represent the future of the beauty market.