The group of Brazilian companies which participated in the project shipped US$ 84.4 Million from January to June 2022 – equal to a 9.9% rise in exports.
For the first half of 2022, Beautycare Brazil has confirmed the growth trend registered over the last two years. The Brazilian cosmetics, toiletry, fragrances, and related product industries recorded a 9.9% growth in exports, compared to the same period of 2021, with a traded volume of US$ 84.4 Million. During this period, the 77 exporting companies in the sector traded in 120 products to 108 countries, with Argentina being the main market, followed by the United States, Colombia and United Arab Emirates. Exports to South America represent 56% of the total, followed by North America (15%), Asia (13%), and Europe (11%). According to the findings, out of the 77 products haircare comes out on top, representing 60.5% in total.
Companies are well aware that Beautycare Brazil’s support for the internationalization of Brazilian companies was essential to reaching these results. This is reflected both in the increase in the number of companies that joined the program and their participation in prestigious international events such as Cosmoprof Worldwide, In-cosmetics Global, MCB Beauté Seléction and Beautyworld Middle East. The expectation this year is to reach the biggest number exhibiting companies since the project began.
Gueisa Silvério, International Businesses Manager of ABIHPEC (Brazilian Association of the Cosmetic, Toiletries and Fragrances Industry) said: “These results show that the sector export agenda is even more relevant and diversified for the whole value chain. The international acknowledgement of Brazilian product quality, with differentials in terms of innovation, technology, and natural ingredients, makes us a benchmark in a number of product categories, placing us in an outstanding position to win over even more consumers from around the world”.
About Beautycare Brazil
Beautycare Brazil was developed through a partnership between the Brazilian Association of the Cosmetics, Toiletries and Fragrances Industry (ABIHPEC) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil). Created in the 2000s, the sectoral project aims to promote, facilitate and accelerate the process of internationalization of companies in the CT&F sector and related sectors, its main goal being to leverage the growth of exports of products and services that involve the value chain of the CT&F industry (finished products, ingredients, packaging, services, and accessories in general), seeking to achieve a 20% increase in results over the next 5 years. More information: www.beautycarebrazil.org.br.