16,636 stakeholders and more than 1,500 companies and brands attended the third edition of Cosmoprof CBE ASEAN, confirming the region as one of the best performing beauty markets.
The third edition of the Cosmoprof CBE ASEAN has come to an end, with extremely positive results. The exhibition saw 16,636 stakeholders coming from 59 countries and regions, a growth rate of +26% compared to the 2023 edition. International visitor numbers also increased by 28%, with significant increases from key Asian markets including China, the Philippines, South Korea, India and Japan, confirming the growing prestige and recognition of Cosmoprof CBE ASEAN as the leading event for discovering new trends and product launches in ASEAN countries and beyond.
From June 13th – 15th, over 1,500 companies and brands from 18 countries and regions, including 4 country pavilions from China, Italy, South Corea and Thailand, presented their latest products at the Queen Sirikit National Convention Centre in Bangkok. Importers, retailers, distributors, brand companies, and professionals enjoyed an overview of all the whole beauty sectors of the area, from ingredient to branded finished product.
Educational sessions and insights dedicated to the main trends were highly appreciated, together with the World SPA & Well-being Congress 2024, CosmoTalks and Cosmo Onstage demos on the show floor. International experts outlined the main challenges and opportunities in the beauty ever-evolving market, sharing their thoughts with over 500 stakeholders.
A Networking Hub for TOP Buyers
The Cosmoprof exclusive Buyer Program hosted 337 buyers from Thailand, ASEAN countries, Asia Pacific, Europe and the Middle East in Bangkok: an unparalleled opportunity to promote meaningful connections between exhibitors and buyers. As many as 45% came from outside Thailand. Operators and brands scheduled tailor-made B2B meetings thanks to the Match&Meet platform.
Buyers looking for innovative solutions and products, declared that participating in Cosmoprof CBE ASEAN was a strategic choice, both because they found new manufacturers and useful contacts and because it was an opportunity to confront the needs of a different reality and understand what elements are needed to make your way in the ASEAN markets.
On the Show Floor
Cosmoprof CBE ASEAN 2024 recorded an impressive growth across the exhibition offering, providing an overview of the main trends and categories guiding the development of beauty in the ASEAN region.
The great variety of products and services on the show floor and the presence of key players in the industry played an important role in offering a rich and performing experience to 2024 exhibitors.
Save the Date for COSMOPROF CBE ASEAN 2025
Following the successful 2024 edition, Cosmoprof CBE ASEAN looks forward to welcoming back beauty stakeholders from ASEAN and around the world in 2025, when the fourth edition of the show will run from 25 to 27 June, once again at the Queen Sirikit National Convention Centre in Bangkok.
