TAGS: Beautyworld Middle East,dubai,Saudi Arabia

Enthusiasm for Beautyworld Middle East 2022

The Dubai Hair and Beauty exhibition is ready to take off, with the organisers feeling confident thanks to an exceptional increase in stand bookings and participating countries. Double digit growth is expected compared to last year’s event.

Beautyworld Middle East – the region’s largest trade fair for beauty products, hair, fragrances, and wellbeing – is soon returning — October 31st – November 2nd — with double-digit year-on-year growth.
Taking place at Dubai World Trade Centre (DWTC), the 26th edition of Messe Frankfurt’s annual series is more than 90% fully booked, with exhibitor numbers expected to top 1,200, compared to last year’s total of 891.

This year 60 countries are expected to exhibit among which 25 countries are set to feature national pavilions, including the return of Singapore, China, Taiwan, Morocco, and Tunisia, after absences in 2021. Korea will also feature three new organisers in the Gyeonggido Business & Science Accelerator, IBITA-KBITA, and the Korea Exhibition Company.
Pavilion space is also on the rise with both Thailand and the USA doubling their space compared to last year and Germany increasing its participation by 65 per cent.

“With a 22% increase in exhibiting countries, a 34% increase in exhibiting companies, and a 42% increase in net floor space taken, we are seeing incredible growth figures across the show this year,” said Flyn Roberts, show director at Beautyworld Middle East.
“Demand for advanced beauty technology that is also sustainable is transforming the industry, which holds huge promise for this year’s show and we’re on track to top last year’s turnout of 31,000 industry visitors.”

Technology and sustainability developments are providing a 21st Century make-over for the beauty industry and further enhancing prospects for the Middle East and Africa’s beauty and personal care market, which Euromonitor International already estimates will grow to a combined value of $58.3 Billion over the next three years.

This year’s show, spread across 14 halls rather than 11, will see the return of the ‘Beauty Tech’ section, providing a dedicated area focused on new business opportunities for players ready to embrace game-changing technology.
Beauty Tech joins six other major product sections to be featured in this year’s show, namely: Cosmetics and skincare; personal care and hygiene; hair, nails and salon supplies; machinery, packaging, raw materials, contract manufacturing; fragrance compounds and finished fragrances; as well as natural and organic make-up.

And as the industry undergoes massive transformation, the show’s probing, three-day ‘Next in Beauty’ conference will examine the innovation, retail solutions, sustainability, market trends, and futuristic products that will enable brands to better connect with customers.

“This year’s conference speaker line-up is a truly multi-national gathering of industry innovators from e-commerce leaders to sustainability consultants, brand developers to sector commentators and product innovators,” added Roberts.

The exciting Front Row line-up will host daily beauty showcases and demonstrations by the UAE-headquartered multinational The Nazih Group.
Finally, the show will present the industry’s much-anticipated ‘Beautyworld Middle East Awards, which celebrate sector excellence across 12 categories with the winners to be announced at a glittering honours ceremony at the Address Skyview on the October 31st.
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