After postponement due to the pandemic, everything is ready for the off at Salón Look 2021. Organized by IFEMA MADRID the event will take place from 22 – 24 October.

This Spanish beauty fair now joins a steadily growing list of international events which are reopening to the public. For the occasion, some special events have been organised such as the 4th Edition of Business Meeting. This event, which will take place on October 22 from 5:00pm to 8:30pm is called “Digital Transformation, Yes or Yes” and will be a meeting for professionals in the beauty, cosmetics and hairdressing industry. It will offer a series of conferences aimed at entrepreneurs, distributors and wholesalers.
The importance of the meeting is confirmed by the participation of experts such as: Óscar Mateo, director of information at STANPA Training and Market Research Area Sergi Moiset, graduate in Business Administration from LMU, expert in management and marketing for the Salon and Gonzalo Fuster-Fabra, graduate in Law from the Central University of Barcelona.
The objective of this meeting is to offer the latest information and the best strategies to boost the hair and beauty industry business. This initiative has been made possible thanks to the collaboration of STANPA, National Association of Perfumery and Cosmetics, as well as ANEPE, National Association of Companies of the Professional Hair and Beauty Sector.
Media partners of the Fourth Business Meeting Salón Look are ESTETICA MAGAZINE and BeautyMarket.

Another much anticipated event will be the 2nd Edition of the Digital Transformation Awards. Organized by Salon in collaboration with Salon Look, Shortcuts Hair & Beauty Software and Blow Marketing, these awards are the result of the need to adapt to the new digital era to any salon or company in the sector.

With the objective is to innovate and support the digitalization of the sector, these awards are becoming very popular and organisers expect to see an increase in the participation of candidates, compared with the first edition.
The finalists will be announced in person and online during the Business Meeting, which will be held as usual at Salón Look, organized by IFEMA MADRID, on Friday, 22nd October 2021.

For more information, to collaborate or to apply, please visit the official website at