IFEMA Madrid, the organiser of Salón Look, has announced that the International Buyers Program will return to the International Image and Integral Aesthetics Show, which will be held from October 21st – 23 rd, 2022.
In collaboration with ICEX and Stanpa, Salón Look will carry out a program that includes face-to-face B2B meetings, with the aid of digital tools for more effective management. This is a further achievement of this exhibition, which is a professional benchmark event for companies in the hair & beauty industry across the Iberian Peninsula.
The 2021 edition of Salón Look saw 62,000 professional visitors, 334 exhibitors and 1,200 brands taking part in the event. Organisers are confident of increasing these numbers next Autumn, when a much better situation is expected, especially for international travellers. An important percentage of the participants attending the International Buyers Program is expected to be importers and distributors of hair & beauty products coming from Latin America. The interest of the Spanish speaking countries was evident during last year’s virtual edition which was attended by 18 buyers from the region and more than 29 Spanish beauty brands. Almost a hundred online meetings took place during the program, which considered this a unique opportunity to position Beauty products from Spain in countries such as Bolivia, Chile, Ecuador, Colombia, El Salvador, Guatemala, Honduras, Mexico, Paraguay, Peru, Mexico, Dominican Republic and Uruguay.
Salón Look 2022 will maintain optimal compartmentalisation of the trade fair in order to provide each participating company and brand, as well as the attending professionals, with the best possible experience, and hopefully, contribute to the profitability of the contacts and visits made throughout the fair. All of this will be reinforced by an exclusive and extensive program of activities specially designed to meet the needs of each of the sectors present at the fair.
For more information, visit the official website.