One of the first beauty events to reopen in South America: Salón Look Madrid-Santiago promises plenty of innovation and excitement for the local and international players expected to arrive in Chile.

The most important stylists, beauticians and barbers in the country are to meet again at Chile’s professional beauty fair : Salón Look Madrid-Santiago, which will take place from 5 – 7 December at the Espacio Riesco Convention Center; a venue that organises and produces the fair in association with the Madrid Fair Institution Consortium (IFEMA).

This year, Salón Look Santiago has been organized in a hybrid format: the major brands which have taken exhibition stands at the event will be associated with other content and transmitted ‘online’ to all professionals.
It is expected that the live presence of prominent leaders in the hairdressing, barbering and beauty sectors will reinvigorate the beauty industry, create trends and generate business opportunities for all professionals and entrepreneurs concerned.

Carolina Ibáñez, Project Manager at Salón Look Santiago, highlights that this will be a very special edition, in which “we are all committed to working together to support our industry more than ever before. That is why Espacio Riesco has provided our industry with the chance to restart, thanks to this opportunity, in a scenario like the one we are in today, with innovative and attractive spaces that allow small and large companies to resume their commercial activities. “

Look Madrid-Santiago Room
For her part, Julia González, director of IFEMA Madrid’s Fashion, Beauty and Lifestyle fairs, highlights that “for Salón Look Madrid it is a pleasure to be part of this team, so we hope that Salón Look Santiago will become the benchmark of the beauty industry in Latin America. We are working on an edition that will not only offer an exhibition, but also an interesting conference program, as well as a great stage for exhibitors – Latin American, as well as European”.

Exclusive Event for Professionals
The world of spa, hair care, nails, styling products, accessories, implements, tools, equipment, furniture and clothing is ready to be reactivated, and it is at Salón Look Santiago where professionals will be able to find all the possible tools to carry out their business.

For those who want to know more about the fair, please visit