South China Beauty Expo Shenzhen

The three organisers of the leading beauty exhibitions, BolognaFiere, Informa Markets and Shanghai Baiwen Exhibition Co Ltd have joined hands to host South China Beauty Expo in the Shenzhen Convention & Exhibition Center from July 30 to August 1, 2020. This launch brings the development of the beauty industry in the Greater Bay Area into a new era and targets the development needs of new generations of consumer groups, high-tech new retail channels and manufacturing enterprises.

The expo will bring together more than 800 high-quality exhibitors covering cosmetics, professional beauty, and the supply chain. Through industry summit forums, business-matching, international trend announcements, new retail experience and many other new special programs, the expo seeks to deliver a diversified platform for business cooperation and exchange. More than 20.000 professional visitors are expected.

The Hong Kong Special Administrative Region, Macao Special Administrative Region, Guangzhou and Shenzhen are the four central cities serving as the core engine of the regional development of the Guangdong-Hong Kong-Macao Greater Bay Area, one of China’s most energized economic regions that is strategically important to the overall development of the country.

As an important base of high-tech R&D and manufacturing, as well as the influential capital of creativity, Shenzhen’s beauty industry meets the new opportunities driven by the development trend of innovative science and technology.

The South China Beauty Expo is organised by Informa Markets – the giant of B2B information services, BolognaFiere of Italy – the organisers of Cosmoprof Worldwide, one of the world’s most popular beauty industry event, and Shanghai Baiwen Exhibition Co Ltd – organiser of international trade exhibitions and conferences of the full industry chain of beauty and cosmetics in China.

The expo is also supported by Cosmoprof Asia, the prestigious international trade show of the Asia Pacific region, and the internationally recognised China Beauty Expo. The powerful alliance of the world-renowned leaders of beauty and trade exhibitions does not only aggregate the vast resources of entire beauty industry chain, but also achieves cross-industry innovative integration and shares global business opportunities.

South China Beauty Expo 2020