The exhibition will be hosted in the traditional venue at the Mandalay Bay Convention Center in Las Vegas, and it will be the first B2B in-person event by the Cosmoprof international network since the onset of the pandemic.
It is a great opportunity for domestic and international retailers, distributors, beauty brands, and suppliers to get together in person. The 2021 edition of Cosmoprof North America will be introducing new initiatives including a special area dedicated to CBD Beauty, the new partnership with Ready to Beauty and a Mentorship program from leading industry experts.
Ready to Beauty, is announcing a soon-to-launch national BankBlack banking and finance program to support niche and emerging Black/African-American beauty entrepreneurs and brands.
The Mentorship program is meant to help promising beauty brands. This program offers exhibitors the opportunity to have 20-minute one-on-one mentoring sessions with founders, CEOs and executives.
To facilitate visitors CPNA will be organized in three macro-sector divisions:
– Cosmetics & Personal Care hosts finished products for skincare, personal care, fragrances, makeup, and organic and natural beauty
– Cosmopack will welcome companies from the supply chain.
– Professional Beauty is the section dedicated to the professional channel, with hair care, accessories, and furnishings for hair salons, beauty salons and spas, of specific interest for local and international distributors.
As Covid is not over yet, compliance to government regulations and guidelines will be required, including capacity limits, physical distancing, increased sanitation and other safety measures.
Enrico Zannini, general manager of BolognaFiere Cosmoprof, said: “Cosmoprof North America is proud to be the first Cosmoprof event in 2021 which will be held in a physical format. We are looking forward to getting back to the show floor and meeting our community in Las Vegas again, all while ensuring a safe experience and following government regulations. New beauty brands will be able to introduce their revolutionary technologies, product innovations, and new channels for distribution, packaging, and manufacturing. With the strong first-quarter performance and anticipated continued U. S. economic growth projected for 2021, Cosmoprof North America is excited to provide exhibitors and operators with an optimistic return to the functional event space.”
Steve Sleeper, executive director of the Professional Beauty Association, added: “We are thrilled to be one of the first major events to bring all sectors of the beauty community back together again. We are dedicated to providing a compelling, engaging event that allows the industry to reconnect while maintaining the safest environment possible for our exhibitors, attendees and partners. The future of beauty is brighter than ever, with strong economic indicators, revolutionary innovations and unprecedented technological advances and we look forward to bringing the industry’s best and brightest back together at Cosmoprof North America.”