In March 2024, the Benelux trade event dedicated to professional hairstylists will be returning to Kortrijk Xpo, Belgium. From March 10th – 11th 2024, the Benelux professional hair community will unite with visitors from other countries at Kortrijk Xpo in Belgium for The Hair Project – the region’s ultimate trade event dedicated to the hair industry.

The Hair Project is the ideal platform for hairdressers to spot the hottest trends, attend shows, discover new products & concepts and seize business opportunities in direct contact with some 120 leading suppliers from the hairdressing industry in the Benelux.
It offers a unique event concept in a great ambiance, combining creative stands, trendy shows in a theatre auditorium, as well as technical presentations, atmospheric bars and ‘district’ zones; these focus on men & barber, beauty, eco-consciousness & digital services.
Organizers are expecting to beat the numbers of the last edition, which saw more than 10,400 enthusiastic hairdressers and over 100 exhibitors. The Hair Project is above all an opportunity for the entire hairdressing sector to combine business and pleasure in a dynamic setting, while networking in a positive frame of mind and utilising this excellent opportunity to connect with manufacturers and suppliers.

The Hair Project

Shows & Technical Workshops
Show by L’Oréal Professionnel, Keune, Febelhair will present inspirational new techniques showcased by top hairdressing representatives from different countries.

The Hair Project also puts men’s hairdressing and barbering techniques into the spotlight, with continuous demonstrations on the Men & Barber stage and the second edition of Barber Battle organized in collaboration with BaBylissPro.