TAGS: hair fairs,middle east,Saudi Arabia

The Organizers of Beautyworld Saudi Arabia have recently announced that the 3rd edition of the country’s only dedicated exhibition for beauty products, hair, fragrances and well-being will now take place from 20th – 22nd February 2022 at the Riyadh Front.

As is often the case in these situations, the decision came after extensive consultation with key trade partners and event supporters. Beautyworld Saudi Arabia 2022 will also be hosted in a new location in Riyadh, which will boost access to key trade buyers and beauty professionals in the Kingdom’s capital and commercial hub.
Beautyworld Saudi Arabia is just one of many who have decided to skip the 2021 edition and are looking forward to returning in 2022 with renewed energy and hopes.

Show Director, Elaine O’Connell, said: “We’re looking forward to returning in 2022 and as is customary, Beautyworld Saudi Arabia will host a wide range of value-added features including the Beauty Academy comprising technical workshops and educational seminars. Our popular Fragrance Station will also return with the latest scents created for the Saudi market. We’re confident the show will scale new heights early next year and surpass the already high expectations that come with the Beautyworld brand.
“Saudi is the largest and fastest-growing beauty and personal care market in the Gulf region, and Beautyworld Saudi Arabia 2022 will present the ideal platform for international and local exhibitors to gain direct access to key players in this vibrant industry.”

Beautyworld Saudi Arabia is organised by Saudi-based Al-Harithy Company for Exhibitions (ACE) Group under license from UAE-headquartered Messe Frankfurt Middle East, which organizes Beautyworld Middle East in Dubai.
The 2nd edition in 2019 attracted more than 5,000 Saudi trade buyers and beauty professionals, 9% more than the launch edition in 2018, while 195 exhibitors from 22 countries showcased their latest wares, 35% up on the previous year.


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