Singapore’s most important hair & beauty fair came to a hugely successful conclusion with excellent feedback and positive results.

From 5th – 7th July 2022, the 24th edition of BeautyAsia Singapore opened its welcoming arms to the world again, after 2 years of inevitable postponements. It was also the first hair and beauty fair in the region to open its doors to the public this year. The response to the event was extremely positive from exhibitors, distributors and the visiting public alike.
Nobody really knew what to expect after a two-year hiatus caused by the Covid situation; furthermore, there were also minor concerns that the exhibition was somewhat smaller than in previous years. This was due in the main to the fact that several foreign exhibitors could not attend, as they were still experiencing tough restrictions and facing challenging circumstances as of that time. Nevertheless, the participating exhibitors of BeautyAsia 2022 we all very pleased and satisfied with the response they received. “The exhibition was very successful and we had the chance to meet some interesting distributor contacts for Singapore and nearby areas,” said Mr. Giacomo Punzo, owner of La Dispensa-Saponi, Florinda, Italy. “I would highly recommend this event to any company that is looking to extend its export market in the region of the world.”

The organisers were delighted by this kind of response, They really appreciated all the support they got from those international exhibitors who were able to attend, including Australia, Hong Kong, Italy, Japan, Korea, Malaysia, Singapore, Thailand, among others. All exhibitors, both local and foreign, had the opportunity to reconnect with old customers, established new-found relationships, garner new leads and generate awareness for their latest products and innovations. Everyone was so delighted to be back networking at a physical exhibition within the hair, beauty and wellness industry.