A summit meeting for distributors from Europe, the Middle East and other important markets) was held at CHI Headquarters in Houston, Texas.

Dr. Farouk Shami was personally present to kick off a meeting of Farouk Systems international distribution partners. Shami’s opening address included mention of new product developments, including CHI Color Master – the latest breakthrough from Farouk Systems’ partnership with LG Household & Healthcare.

President of Innovation, Lisa Marie Garcia, and LG H&H Research Lab Senior Researcher, Jungyong Lee, demonstrated how this hair color technology advancement can formulate over 150,000 pre-programmed color formulas as well as customizable options.

Farouk Systems’ focus on innovation became even more evident as Garcia shared news about forthcoming launches, including the CHI LAVA tool line’s latest additions, additions to the CHI Ionic Color Illuminate Conditioners line, and the all-new CHI Ionic Color Illuminate Shampoos – the first color shampoos to be formulated with at least 90% natural ingredients.

“Meeting with our international distributors isn’t solely about business”, said Dr. Shami. “It’s about embracing unique global perspectives and coming together as a family. When you look at the person next to you as family, that bond unites us further in exploring collaboration that will forge our path for continuous innovation, longevity and overall prosperity.”

Always a man of his word, Dr. Shami’s then welcomed the international distributors for two evenings of find dining at his Woodlands home before heading out to the Rami Ranch, where many herbs and nettle are cultivated and used to directly source the ingredients essential for many CHI Haircare products. The foreign VIPs where then treated to typically American pasttimes like hayrides, Texas BBQ, and fishing.

Farouk Systems distributes its products throughout the United States and to over 144 countries worldwide.