The next BEAUTY DÜSSELDORF will be held from 28th – 30th May2021, overlapping by two days with TOP HAIR – DIE MESSE Düsseldorf – Europe’s leading event for hairdressers – which will run on from 29th – 30th May 2021.
Forming an integral part of the two events is an extensive programme of shows, workshops and congresses designed to ensure a high-profile event character and to make a visit to these trade fairs an experience. At BEAUTY and TOP HAIR live treatments and demonstrations involving people are centre-stage. “Although in our federal state of North Rhine-Westphalia it has been possible to hold trade fairs and special-interest congresses again since 31 May 2020, we have to rate each project individually, explained Werner M. Dornscheidt, President & CEO of Messe Düsseldorf GmbH “Due to the effects of Corona and the additional regulations in the cosmetics sector our two lifestyle trade fairs cannot be staged as usual at the present point in time.”
The partners and co-organisers also endorse the decision to not hold the two trade fairs before next year:
“A trade fair is a meeting point to discover new products and experience treatments live and – in the truest sense of the word – hands-on,” commented Alexander Drusio, Deputy Chairman of the association Cosmetic Professional e.V. (VCP). “Due to the current hygiene protection provisions in cosmetics, which I deem correct and important, this year’s BEAUTY would have not been a satisfactory event – neither for its exhibitors nor for its visitors.”
“We sincerely regret that the two trade fairs will not take place this year,” added Christian Schikora, General Manager of TOP HAIR International GmbH. “After we decided together with our partner Messe Düsseldorf to postpone TOP HAIR Düsseldorf in spring, we had high hopes of making up for this in autumn. This is why it was with a heavy heart that we decided to not hold the TOP HAIR trade fair before May next year. The proven concept of combining a trade fair with shows, workshops and a congress can unfortunately not be realised for the time being. We will do our utmost to make the trade fair a festival for the entire industry next year.”