Treatwell is contributing to a fully inclusive hair & beauty industry by introducing the “LGBTQIA+ friendly” badge to signpost welcoming salons.
“Friendly badge” This badge serves as a guide for users, signposting salons on Treatwell’s marketplace that pledge to provide inclusive treatment and welcoming experiences for everyone.
“Treat everyone well” is the slogan of the new Treatwell campaign – with over 10,000 professionals across Europe already joining the initiative.It aims at improving the services in the salons pampering and empowering all individuals without distinctions. Understanding the need for change, Treatwell is launching its impactful new brand campaign, a journey that starts by embracing diversity within Treatwell’s own name and extends to support underrepresented LGBTQIA+ communities, especially following the celebrations of Pride month.
The introduction of the “LGBTQIA+ Friendly” badge enables Communities to easily find and book salons where they can feel accepted and affirmed. This badge is awarded to salons that wholeheartedly embrace inclusivity and willingly commit to Treatwell’s pledge to pride. The pledge can be accepted by salons digitally on a dedicated landing page thereby declaring their unwavering dedication to upholding Pride values with every booking.
Treatwell is going to implement comprehensive education programs to equip partners with the necessary tools and knowledge to enhance inclusivity. Looking ahead, Treatwell plans to expand its inclusivity efforts to address the specific needs of underrepresented groups, including factors such as accessibility, religion, and ethnicity.
“The beauty industry has long been burdened by biases, but now is the time for a change. With our extensive network of over 50,000 salons across Europe, Treatwell can play a pivotal role in driving this transformation by leveraging our collective power for good and leading the way in this transformative movement” declares Giampiero Marinò, CEO at Treatwell “We see this as a defining “before and after” moment in the history of beauty, and we are resolute in our commitment to lead this revolution, both externally and internally.” added Marinò.
The development of the “Treat everyone well” campaign was indeed a collaborative effort that involved the entire company.
“We are thrilled to see that over 10,000 professionals across Europe have wholeheartedly embraced Treatwell’s mission of making beauty a more inclusive space for everyone and we are determined to continuously increase this number through the unwavering efforts of our dedicated teams,” concluded Marinò.
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