At Estetica Export, we follow the trends of the global markets to keep our readers aware of the main opportunities arising in our industry.

On our website, we offer articles about the regions where our industry is most active, like the Middle East and the Far East. They are receiving special attention because they appear to be the most significant markets. In the Middle East, we can see a growing and more demanding customer base, which is driving forward many industries. Some Southeast Asian countries, like Thailand and Vietnam, are making their way up the global leaderboard. China, on the other hand, is sending out conflicting signals that make big companies doubtful about their future there, especially if they are engaged in high-end retail distribution.

One country that is really impressive for its commitment to growth and investment in the Kingdom of Saudi Arabia, which appears to be on the verge of becoming one of the main protagonists of the world economy.
They are reaching out to the global audience in every sector, not only to their most publicised acquisitions such as sports tournaments or golf and football championships, but also to the fashion & beauty sectors, which are under scrutiny. It is no secret that Saudi Arabia wants to become a hub of the global economic and cultural scene.
An example is the recent Roadshow in London, the Saudi Fashion Commission unveiled the Report on the State of Fashion in Saudi Arabia 2024 that identifies fascinating new insights into the dynamic Saudi fashion landscape, revealing intriguing trends and opportunities for growth and investment.
In our sector, we are witnessing a rapidly increasing interest of international hair and beauty brands to enter the Saudi market while the main international trade fairs have started their show in the country.
The next edition of Beautyworld Saudi Arabia is due in the spring of 2025 and before that many other important appointments and news about the players of our industry will come to our attention and which we will report on.
Over the next few weeks, there will be a lot to cover, especially the many trade fairs due to take place. They start off with Beautyistabul, which in 2025 will undergo profound changes with a new location and a different season; passing through Beautyworld Middle East in Dubai, which presents a new edition full of novelties; to continue, farther East, with Cosmoprof Asia in the renewed Hong Kong and Cosmoprof India in the most frenetic market in the world. Returning to Europe, the stage is set for some important fairs such as MCB by BS Paris, Salon Look Madrid, and Salon International London.

For more information, keep following Estetica Export and browsing our articles.