For the first time, all Cosmoprof shows are to join forces for the biggest digital beauty event ever. From June 7th – 18th 2021, all global players that are part of the Cosmoprof network shows will be under one platform for 10 days of business, updates and innovation.

After differing experiences taking place across the international Cosmoprof Family in recent months, BolognaFiere and Informa Markets will now present one new captivating online format: WeCosmoprof International, a digital event dedicated to the Cosmoprof global community.

Lasting 10 days from June 7th – 18th 2021, it will see all 5 Cosmoprof world events making a joint-contribution in terms of exhibitors and visitors and creating synergy between its platforms. WeCosmoprof International will incorporate Cosmoprof Worldwide Bologna, Cosmoprof Asia, Cosmoprof North America, Cosmoprof India and Cosmoprof CBE Asean.

Cutting-edge technology will be employed to bring together the entire cosmetics industry in complete safety. Stakeholders from all continents will participate, starting with Asia – the market that first returned to a growth economy after the pause due to the pandemic – before moving onto Europe, Africa, Oceania, and the Americas.

“International presence and inclusivity in all major world markets are the main features that make the Cosmoprof network a unique and essential business partner for the global cosmetics industry,” declares the President of BolognaFiere, Gianpiero Calzolari. “Today, with the launch of the first edition of WeCosmoprof International, these elements become the fundamental characteristics of our first-ever digital event aimed at a growing pool of global operators.”

“Thanks to the synergy with our partners, WeCosmoprof International will involve companies and operators in all the main markets, multiplying business opportunities through new channels specific for each geographical area,” adds Enrico Zannini, General Manager of BolognaFiere Cosmoprof. “The promotion and its initiatives will involve the entire user database of our Cosmoprof-branded events, making the most of the potential of our global platform.”

Cosmoprof My Match, now upgraded with a significantly performing matching software, will connect customers, and will include enhanced accessibility for industry players in China, which will facilitate relationships between stakeholders in the Asian markets.

Virtual meetings through live chats and other interactive systems will be re-enforced, while the chance to download potential business contacts will facilitate business relationships even after the event, offering new networking opportunities to companies and operators.

Specific contents will be featured at Cosmotalks – The Virtual Series, with insights into new trends and the evolution of crucial markets for the industry; and Cosmo Virtual Stage, with contributions dedicated to the professional channel.

“In these times of disconnection, we continue to focus on collaboration within the global beauty community,” concludes David Bondi, Senior Vice President – Asia of Informa Markets and Director of Cosmoprof Asia Ltd. “To make the most of WeCosmoprof International’s global reach and networking synergy we have upgraded optimization for the Chinese market, offered innovative virtual support, state-of-the art digital tools and enhanced business opportunities to our community around the world. While we are already planning a second edition, we look forward to welcoming you all to WeCosmoprof International, and witnessing new and exceptional growth across the industry.”

For further information, please go to https://www.wecosmoprof.com/