The African continent is receiving increasing attention as markets grow and consumers insist on the quantity and quality of the products they buy. This is particularly true for hair & beauty which, in recent years, has seen an impressive increase in sales and the number of brands imported into the region.
This trend is confirmed by trade fair activity that is growing rapidly in most areas of Africa. Autumn 2024 see two important appointments in the West of the continent:
BEAUTY GHANA 2024
Beauty Ghana 2024will take place from October 15th – 17th 2024 at Accra International Conference Center. Ghana is more of an importer than a producer of beauty, cosmetics & wellness products so the demand is much higher compared to other African countries. The beauty fair will take place in conjunction with th4 Ghana Trade Show 2024. The event mainly targets importers, distributors, retailers and entrepreneurs in the beauty & cosmetics industry and promises to be a huge success for both exhibitors & visitors.
for info: https://brightexh.com/
BEAUTY WEST AFRICA
Beauty West Africa is the largest beauty and cosmetics exhibition on the African continent. It will be returning for its 7th edition on November 26th – 28th 2024, at Landmark Centre, Lagos, Nigeria.
Beauty West Africa will bring together over 5,500+ beauty professionals from across the African continent, with over 300+ exhibiting companies from across the world, all under the same roof, for 3 action packed days of business, networking and engagement.
Beauty West Africa supports all exhibitors who specifically looking to meet new partners who can represent them in West Africa. The show offers cutting-edge products, exclusive deals, and innovative solutions.
In the upcoming edition, over 50% of exhibitors will be coming to Nigeria for the first time ever, looking to meet new partners. The majority of Exhibitors come from China, UK, Indonesia, Pakistan, Turkey, Ghana, UAE, Poland, Russia, Tunisia, Ukraine, USA, South Africa, Canada, Egypt, France and many more countries.
