The organizers of the new digital event, Cosmoprof Asia Ltd – a joint venture between BolognaFiere and Informa Markets – are thrilled to announce the success of the WeCOSMOPROF first edition.

Connecting the beauty and cosmetic industry stakeholders from all four corners of the world, WeCOSMOPROF has generated an unprecedented number of business meeting requests, networking matches and online webinar attendees. The 10-day online event featured 698 companies from 40 different countries and regions and more than 20,000 international stakeholders from Asia, Europe, the Americas, Australasia, Middle East, Africa and Oceania. Thanks to the cutting-edge digital services and implementation offered by Cosmoprof My Match, companies, operators, distributors, retailers and buyers promoted their businesses through the interactive and multilingual platform that generated an outstanding count of more than 52,200 requests for B2B online meetings.
In addition, over 5,000 operators attended WeCOSMOPROF International’s numerous talks and presentations dedicated to product insights, to stay up-to-date with today’s cosmetic industry and dynamic previews of future market trends and evolutions.

WeCOSMOPROF International proudly represents the culmination of 50 years of Cosmoprof events,” said Gianpiero Calzolari, President of BolognaFiere. “This new platform has proved itself fully capable of adapting to all market and societal transformations, while still providing the industry’s most innovative meeting and matching tools and implementing successful commercial opportunities all around the world. WeCOSMOPROF International was made possible thanks to the collaboration with Informa Markets and the combined efforts of partners Cosmoprof Worldwide Bologna, Cosmoprof Asia, Cosmoprof North America, Cosmoprof India and Cosmoprof CBE Asean.”

Countries Participating
With over 230 Italian companies taking part in the event, Italy was the most represented country. In addition, special mention goes to the 13 national organizations of Brazil, China, France, Greece, Hungary, Ireland, Italy, Korea, Lithuania, Poland, Spain, Switzerland and the UK. Korea, in particular, presented 102 businesses with the support of KOTRA – Korea Trade-Investment Promotion Agency and, while Spain supported 45 exhibitors in collaboration with the Spanish union brought by ICEX (Invest in Spain).
“Thanks to the experience gained through our international events and our close relationship with the most important players in the American, EMEA and Asia-Pacific markets, WeCOSMOPROF International offered a remarkable support to our beauty community around the world”, highlighted David Bondi, Senior Vice President – Asia of Informa Markets and Director of Cosmoprof Asia Ltd. “In times of social distancing, we provided the cosmetic industry with a platform that was suitable for all, with innovative virtual support, cutting-edge digital tools, and seamless networking, especially putting the world directly in touch with the Chinese market. WeCOSMOPROF International is today’s highest performing business tool for restoring interaction between industry supply and demand.”

Events and Demos
Apart from online business activities, WeCOSMOPROF International offered attendees a rich calendar of concurrent events with 15 webinars covering topics such as Asian Trends, Beauty Rebound, Data Intelligence, Sustainability, Inclusivity and Digital Beauty. Seven Virtual Stage demos showed the latest trends in hairstyle, nail and skincare, with six #beautyhunt interviews featuring hot picks from international beauty influencers, and eight exhibitor video galleries presenting the latest product launches and services to beauty professionals. Recordings will be available on until 31 August 2021 for companies who have missed any session and want to review insights from industry luminaries.

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