The first-ever digital WeCosmoprof has now come to its successful conclusion, making the innovative format of the online expo event a reality for hair and beauty professionals worldwide.
Up-and-running from June 4th – 10th June, this was a leap in the dark, but as the initial feedback begins to filter through about WeCosmoprof, we can say that it was a gamble that has certainly paid off. Organised by Cosmoprof Worldwide Bologna, more than 40,000 operators from over 100 countries joined in the initiative. The core of the event was a networking platform – Cosmoprof My Match – which allowed companies, buyers, retailers, and distributors to re-establish relationships with key players in the industry. The WeCosmoprof platform offered messaging services and virtual rooms for exclusive video calls, with webinars scheduled during the event that were very well received, while CosmoTalks involved over 50 speakers, including representatives of trend and design agencies, market research experts, managers of leading international companies and media partners of the Cosmoprof network.
The Live Shows
Over 6,000 operators attended the live sessions and on social medial, the event reached over 170,000 unique users, with more than 970,000 views. The official presentation of CosmoTrends, a report based on the products proposed by exhibitors, was created in collaboration with Beautystreams, the initiative has become a fundamental tool for visitors and companies. CosmoTrends 2020 is there to help companies to promote their latest launches – a starting point for reorganising business activities in the coming months.
“WeCosmoprof is the result of the research and innovation of the latest editions of Cosmoprof,” says Enrico Zannini, General Manager of BolognaFiere Cosmoprof. “This project will match with the physical trade show. In this way, Cosmoprof enters a new decade as a protagonist: by 2030, we want to offer cutting-edge business platforms integrated with our annual event. The fair is a key meeting point for the industry, and it will always play this role: face-to-face meetings facilitate networking and increase the possibilities for new collaborations.
“Many companies in our country are experiencing serious economic difficulties, due to the spread all over the world of COVID19,” adds Gianpiero Calzolari, President of BolognaFiere. “With the Italian Ministry of Foreign Affairs and International Cooperation, with ITA and with Cosmetica Italia – the personal care association, we are at the forefront of the restart for Made in Italy”. Renato Ancorotti, President of Cosmetica Italia continues:“Since the beginning of the lockdown, Cosmetica Italia and Cosmoprof have collaborated side by side to find alternative and concrete answers to support the business. Today, the negative trends registered in the past weeks are being replaced by signs of recovery. Italian beauty industry has the opportunity to reaffirm itself as the flagship of Made in Italy in the world and to prove to be a strategic sector for a new Italian Renaissance”.